Today, anyone can sell products online from anywhere without having even basic technical knowledge. Thanks to all the eCommerce platforms, it makes it easy for anyone to set up an online store and sell whatever they want.
However, if you want to sell digital products, you will need a specific type of eCommerce platform that enables you to upload your digital products and deliver them securely to the buyers.
So if you’re looking for the best platform to sell digital products, this article is for you.
In this article, I will show you some of the best platforms to sell digital goods. And we will also highlight their pros and cons to help you pick the best platform for your business.
What do digital products mean?
A digital product is any product you can sell online, and it doesn’t have any physical existence. It is intangible, and the feeling of using it comes via the software or technology that customers use to access it.
Here are the most popular digital products you can sell online –
- Video Courses
- Software and tools
- Graphics & Illustrations
- Webinar and Online events
- Newsletter subscription
- Services and consultancy
If you haven’t decided what you want to sell, this list should help you choose, and based on that, you can select the most suitable platform to sell your digital goods from the next section.
Top Platforms to sell digital products
In this section, I have picked some of the best platforms that enable you to sell digital products. I reviewed them and ranked them on various factors, including ease of use, user experience, checkout process, etc.
If you are ready, let’s start with my favorite one.
Sellfy is one of the best eCommerce platforms to sell digital products like music, illustrations, photos, videos, etc., in digital files. You can set up a mobile-optimized storefront by adding a logo, colors, layouts, social links, and more in less than 5 minutes.
Managing your digital products is relatively easy with Sellfy. You will find different sections to add various product types. You can also add audio/video previews from Youtube, Vimeo, Soundcloud, etc., to save product size and page loading speed.
With Sellfy, you can earn recurring revenue by creating digital subscription products, letting you charge your customers on a weekly, monthly, or yearly basis.
In general, Sellfy is the most accessible platform for anyone to create a website to sell digital products. It lets you set up a simple yet powerful online store to monetize your valuable digital assets.
Check out our detailed review to understand how Sellfy can help you accelerate your online selling.
Pros of Sellfy –
- Zero transaction fees
- Beginner-friendly platform
- Support for multiple languages
- Built-in Facebook live chat
- 30-day moneyback guarantee
- Launch your own print-on-demand merch
- Built-in marketing features to promote your digital products
- Embed buttons, product widgets, or the entire store on other sites.
- Offer videos on demand to reduce the risk of piracy
- Customers can purchase multiple items at once via the shopping cart
Cons of Sellfy –
- Email marketing is not available for the Basic plan
- Priority support is available only for the highest plans
- Yearly sales cap for each plan
Pricing Plans – Sellfy has a free plan that lets you sell upto 10 POD products. You’ll have to upgrade to the paid plans starting at $29/month to sell digital products. The pricing plans vary based on the annual sales volume.
SendOwl is a versatile platform that lets you sell digital products from your existing website, blog, social media, or API. Irrespective of the type of digital product & the number of orders, Sendowl delivers the files to your customers once the payment is complete.
The best part is it lets you automate marketing flows to boost sales – you can offer discounts, boost AOV via 1-click upsells, send personalized emails & recoup lost sales.
SendOwl also guarantees secure storage & distribution. You can add watermarks, limit the no. of downloads, set a time limit on download links, and enable 2-factor authentication for preserving your digital assets.
Overall, Sendowl has everything to help you build, launch and grow your digital product business. It is simple, easy to use, and delivers optimized customer experiences that convert.
Pros of Sendowl –
- Ensures a faster & secure content delivery
- “Pay what you want” payment method available
- Support for multi-language & multiple currencies
- Drip functionality to share content within a timeframe
- Ability to convert customers into affiliates
- Easily manage taxes and EU VAT rules
- Block buyers based on their country, IP address, or email for preventing suspicious activities
Cons of Sendowl –
- Customization could be more user-friendly
- Cap limit on the number of products and storage for all plan
- No live chat customer support.
Pricing Plans – SendOwl has 4 paid pricing plans based on the number of products, storage limit, and other features. The Basic plan starts at $9/month and ranges to $39/month. However, if you wish to self-host or sell subscriptions, it has separate pricing plans catered to both.
SendOwl offers a 30-day free trial on all pricing plans with no credit card required.
Podia is an online platform that enables you to sell courses, webinars, memberships, etc. With its minimalistic interface, you’ll never have to undergo the tedious task of managing things. Whether you need to build a customized website or host your content, it is easy & effortless.
From Podia’s dashboard, you can set up everything within seconds. You can build your site, upload products, schedule email broadcasts or campaigns, integrate payments, etc. It also lets you convert browsers into active shoppers via in-built live chat & messaging.
One of the distinctive aspects is that you can create a pre-launch offer for your digital products before it goes live. This is one of the smartest ways to attract interested prospects, build relationships and convert them into pure loyalists.
The main goal of Podia is to keep things simple and accessible in an orderly manner. That’s why 50,000+ creators love Podia, as they get all tools & resources to sell digital products in one place.
Read our comprehensive Podia review to get a clear picture of its features and functionalities that can be useful for your business.
Pros of Podia –
- Unlimited on everything – products, messages, customers, sales
- Straightforward, simple, and intuitive design
- Unlimited video bandwidth
- Create automated drip campaigns to build your sales funnel
- Launch upsells and bundles to boost sales
- Get paid faster with instant checkouts
- Excellent customer support – 7-days a week
Cons of Podia –
- Additional costs for adding teammates
- Only Stripe and Paypal available for payment processing
Pricing Plans – Podia has 3 pricing plans starting at $39/month and goes up to $199/month. However, you will be required to pay $20/month for additional teammates. Free teammates are allowed only in the highest pricing plan.
Podia also offers a 14-day free trial on all of its paid plans so you can test how it best fits into your requirements.
Payhip is another amazing platform for selling digital products such as ebooks, online courses, software, etc. It is a simple, affordable, and user-friendly platform that makes it easy for anyone to get started.
It lets you sell digital products directly to your customers from your existing website, social media, blog, or any online platform. The checkout process is highly optimized for a seamless buying experience, resulting in a high conversion rate.
If you wish to sell online courses, Payhip makes it a breeze. You can add different lesson types, manage students, deliver drip content, and accept pre-orders before the course launch. In the case of memberships, it gives you complete flexibility in managing members, subscriptions, and their exclusive access to content.
The best part of Payhip is that it is a sales-driven platform with powerful features to promote your digital products – from social sharing to a robust affiliate system, everything will be at your disposal.
Pros of Payhip –
- Free-forever plan available
- Beginner-friendly and easy to set up
- Upload any type of file (ebooks, software, video, etc)
- Unlimited storage and bandwidth
- PDF stamping and software licenses
- Pay-what-you-want pricing
- Multiple payment options (PayPal, Stripe, Cards)
- Embed checkout & shopping cart to other sites
- Offer coupons and social discounts
- A robust affiliate marketing system
- 100% control over setting up payments & subscriptions
Cons of Payhip –
- High transaction fee for free plan
- No built-in analytics reporting
Pricing Plans – Podia has a forever-free plan that gives you access to all the features. The Plus plan costs $29/month and the Pro plan is priced at $99/month.
However, a transaction of 5% is charged on the free plan and 2% on the Plus plan. The Pro plan does not incur any transaction fees.
As the name suggests, Easy Digital Downloads (EDD) is a WordPress plugin that lets you sell digital products on your sites. With over 50,000 active installations, it is one of the trusted plugins by WordPress users and content creators.
It provides all the essential features that enable you to sell products like eBooks, plugins, and more without writing a single line of code. Moreover, it allows unlimited file downloads, creating discount codes, recording payment history, and providing detailed analytics reports on sales.
The best thing worth mentioning is that all the product files are assigned to authorized customers only. Therefore no separate configuration is required. If needed, you can set the file download limit and expiration link.
Pros of EDD –
- Easy to use and beginner-friendly
- Multiple payment gateways including Paypal
- SEO friendly and compatible with plugins like Yoast & Rank math
- Customers can purchase multiple downloads at once
- Affiliate system integration
Cons of EDD –
- Not many WordPress themes are designed specifically for EDD
- Additional add-ons can increase the cost of setting up the store
Pricing Plans – EDD is free to use. Still, to access features like email marketing, subscriptions, and more, you will have to opt for one of its paid 4 passes starting at $99.50/year. It also comes with an unconditional 14-day no-risk money-back guarantee, so you can boldly make a move in testing the platform.
Gumroad is a popular platform to sell digital products as it simplifies the way you manage things – you can easily navigate, access various payment options, sell any digital product type and grow your audience via automated workflows.
With its flexible editor, you can create your store or easily get started by embedding it on your existing website. Gumroad doesn’t restrict your imagination – right from simple subscriptions to selling software with authorized license keys, it has your back.
So whether you’re a writer, designer, filmmaker, game developer, musician, or an artist, looking for an uncomplicated platform to monetize your knowledge, Gumroad shall be the best one.
Pros of Gumroad –
- Generate unique license keys for software for each buyer.
- Add multiple versions of your digital products
- Add stamps on the PDF version of eBooks to avoid duplication
- Lifetime access to purchased content
- Collect VAT as required per the EU regulations
- Make data-backed decisions with in-depth reporting
Cons of Gumroad –
- High transaction fees
- No live chat or phone support
- Does not offer upsells
Pricing Plans – Gumroad does not charge any monthly fees so you can get started for free. But you’ll have to pay transaction fees based on your lifetime earning milestones, which range from 2.9% to 9% per sale.
LearnDash is the best WordPress LMS plugin that enables you to sell and manage online courses. It is a lightweight, flexible plugin used by Fortune 500 companies, best-selling authors, and solopreneurs worldwide.
By switching to focus mode, LearnDash lets you create a stunning branded portal for distraction-free learning. It also allows for dynamic content delivery, which means you can drip feed lessons at preset intervals.
Learndash delivers the best value for your business – you can set one-time purchases, subscriptions, and memberships, sell course bundles and enable customers to purchase licenses in bulk. So you just have to choose the preferred payment method and start hitting more sales.
Overall, Learndash is the ultimate option if you want to supercharge your online course selling business to the next level.
Pros of LearnDash –
- User-friendly drag-and-drop builder
- Works with any modern theme – no custom coding required
- Supports images, videos, audio, SWF files, SCORM, etc.
- Set access to courses, lessons, and quizzes based on pre-requisites
- Award badges and certificates to gamify the learning process
- Add coupons, discount codes, tax rules, custom receipts, and sales funnels
- Use Learndash across a WordPress multisite network
Cons of LearnDash –
- No free version or trial period is available
- No built-in shopping cart functionality – you need a third party plugin like WooCommerce or EDD
Pricing Plans – Learndash has 3 pricing plans starting at $159 billed annually. A 15-day moneyback guarantee backs all the plans.
Being trusted by 100k+ creators, Teachable lets you create & sell courses and coaching online. Although it is mainly an online course platform, it allows you to sell your students digital downloads like ebooks, PDFs, templates, etc.
It lets you create multimedia lectures, videos, coaching sessions, and optimized sales pages with its powerful editor. You can also invite authors, team members, and contributors to make it a valuable team effort.
The best part is that it lets you incentivize existing students to refer your course to their peers. This way, you’ll seamlessly expand your student network via smart acquisition.
In a nutshell, Teachable makes online course creation and management simple. It does the hard work of hosting your course, so you don’t need a website.
Pros of Teachable –
- Simple and straightforward dashboard to get started
- Ability to access lots of different file types
- Unlimited on everything
- Accept international payments in 130+ currencies
- Offer subscriptions, memberships, one-time payments, bundles, etc.
- Built-in affiliate marketing tools
Cons of Teachable –
- Limited customization flexibility
- Incurs transaction fees on free and basic plans
Pricing Plans – Teachable has a free plan that gives access to course design templates, product bundles, 3rd party integrations, basic quizzes, etc. The Paid plans start at $39/month and range to $299/month.
The free plan incurs a fee of $1 + 10%/transaction and 5% per transaction on the basic plan.
If you want to sell digital products along with other physical products with little to no-budget, Ecwid can be the right platform for you. You can create an online store quickly and sell from anywhere – your website, social media, and marketplaces like Amazon, Walmart, and eBay.
You can sell downloadable items like photos, videos, ebooks, tutorials, etc. When you add the digital product, you can upload a file that will automatically be delivered to customers via unique download links once they make a purchase.
You can easily manage everything from the dashboard – running your online store, adding new channels, launching campaigns, accepting payments, and managing customers.
With Ecwid, you don’t have to worry about hosting. It takes care of your products and digital delivery. You’re free to add as many files per product, but every file can be only upto 25GB.
You should read our Ecwid review to learn more about its features and how it can help you sell your products at an affordable price.
Pros of Ecwid –
- Extremely beginner-friendly
- Easy-to-customize within minutes
- Simplified order management
- Centralized inventory & control
- Prevent customers from sharing download links
- Mobile responsive shopping cart
- Integration with WordPress, Joomla, Squarespace, Wix, Weebly, etc.
Cons of Ecwid –
- Lacks advanced options
- No built-in reporting
Pricing Plans – Ecwid has a free plan but it does not allow for selling digital products. So you’ll have to upgrade to the paid plans starting at $15/month. You can enjoy zero transaction fees on all the pricing plans.
Memberpress is a top-rated WordPress membership plugin that lets you create & sell membership subscriptions. It enables you to deliver your premium content in posts, pages, videos, or digital downloads that are accessible only to members.
It also lets you set up one-off payments and recurring memberships, create coupon codes, or deliver drip content to boost sales. The best part is that it lets you design high-converting dynamic pricing pages without writing a single line of code.
Overall, if you want to take complete control over what you offer\, Memberpress is the ideal choice. It is a powerhouse that lets you deliver a friction-free customer experience to skyrocket your digital product sales.
Pros of Memberpress –
- Easy to set up
- Unlimited membership plans
- Create powerful access rules
- Sell more with membership gifting
- Built-in tax calculations to save your time
- Diverse payment gateway integrations
- Though it is powerful, it can be quite difficult for beginners
- Pricing is quite expensive
Pricing Plans – Memberpress pricing starts at $279 and scales upto $599. It also comes with a 100% no-risk money-back guarantee. You are allowed to change plans at any time.
WooCommerce is an open-source & free eCommerce WordPress plugin to sell digital products. With WooCommerce, you can sell any digital product. It has extensive setup options for digital downloads.
WooCommerce is a powerful eCommerce WordPress plugin as it is the only free platform in this list that gives you 100% customization flexibility. So, if you already have a WordPress site and want to build an online store to sell digital products, you may consider using WooCommerce.
You must know that unlike other platforms on the list, WooCommerce is not a self-hosted platform. You need to purchase a WooCommerce hosting service to build your website.
Pros of WooCommerce –
- Completely free to use
- Unlimited flexibility to customization
- Access to an exclusive community of developers
- No limitation on the maximum file size
- Append a unique string name to the file for security
- Automated tax calculations and live shipping rates
- Integration with 140 region-specific gateways
Cons of WooCommerce –
- Must have in-depth technical knowledge
- Requires premium extensions for subscriptions & memberships
Pricing Plans – WooCommerce is a free WordPress plugin. However, additional costs may be incurred if you install additional extensions for more features.
Shopify is one of the most popular eCommerce platforms for selling physical and digital products. One of the reasons behind its popularity is its ease of use and customization flexibility that allows customers to design the store as they desire.
In order to sell digital products on Shopify, you’ll need to install the Digital Downloads app in your Shopify store, which allows uploading digital files and delivering them to the downloaders.
One of the unique aspects of Shopify is that it lets you sell NFTs as a digital product. You can follow our guide on how to sell NFTs on Shopify.
Pros of Shopify –
- Easy to use and navigate
- 24/7 customer support
- Personalize email templates & checkout options
- Set a download limit to prevent fraudulent attempts
- Ability to attach a digital file to an existing product
Cons of Shopify –
- You will need additional paid apps to sell subscriptions and licensed products
- Transaction fees on all the pricing plan
Pricing Plans – Shopify has 3 pricing plans starting at $29/month and ranging to $299/month. You can also try Shopify’s 14-day free trial and follow our Shopify tutorial to create your online store & sell digital products.
Advantages of using an eCommerce platform to sell digital downloads
In many cases, people ask us why they need to use a specific eCommerce platform to sell their products when they can just create a landing page for each product.
And that’s a valid question. If you are selling a single product, you can just create a landing page and accept payments using any payment gateway. That should be enough, and you don’t need to invest in building a standalone eCommerce site.
However, if you are selling multiple products and plan to add more variants to digital products for your customers, you need an eCommerce platform to help you with –
- Easy payment and transaction process
- Product delivery to customers’ mailbox or other platforms (like Facebook Messenger)
- Upselling and reselling the products
- Managing customer database
Above all, you need a platform from which you can market your products to the target audience and existing customers via different channels.
Which is the best platform to sell digital products?
The best platform to sell digital products depends entirely on what you are selling and what you are planning to add in the future.
There are tons of platforms that let you sell digital goods, but not all are the best for you. So, first, decide what you want to sell and create your business plan before deciding on the platform.
That being said, let’s wrap up with a quick overview of all the platforms mentioned above.
|Platform Name||Starting Price|
|SendOwl||$9/month (30-day trial)|
|Podia||$39/month (14-day trial)|
I hope this article helped you pick an ideal platform to sell your digital products. If so, do share with your fellow entrepreneurs via social channels.