If you are a marketer or business owner, you might have encountered the term “Buyer Personas” several times while reading articles, watching videos, or listening to podcasts. We also use this term in almost every
One of the biggest advantages of running your own eCommerce website is you can collect emails from your customers and prospects. And leverage it to build an engaging relationship. The email list is your proprietary
Whether you launched a new eCommerce business or looking for ways to scale your existing online store, you need the best marketing tools in your arsenal to implement an effective marketing strategy. And, there are
Once you launch your eCommerce business, you need to put together an effective marketing strategy to create brand awareness among target consumers and generate sales. An eCommerce marketing strategy should focus on everything from driving
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