How to Update Title and Meta Description in Shopify?

The page title and meta description are the two most important elements of eCommerce SEO. Search engines use these two to understand what the page is about, and for keywords, it should be indexed.

Moreover, titles and meta descriptions appear on search result pages, which provide information to people regarding the page content. So, you must create a good title and meta description that encourages searchers to click your links in the SERP and visit your website.

Shopify understands this and thus allows you to update the title and meta description of the online store, blog posts, products, collections, and other pages.

You can add custom SEO titles and meta descriptions while creating the pages. And if you want to update them later, you will have to revisit the pages.

Now, let me show you how to change the title and meta description in Shopify.

Homepage

Here’s how you can change the title and meta description of the Shopify store homepage –

  • Go to Online Store > Preferences under the sales channel.
  • Now, enter your homepage title and meta description.
  • Click Save to make the changes

Product Pages

Follow the steps to update the title and meta description of product pages on your store –

  • Click the Products menu on the left sidebar of your Shopify admin.
  • Click on the product you want to update the title and meta description
  • Scroll down to the Search engine listing section at the end.
  • Click the Edit link on the top-right corner of the section.
  • Edit the page title and meta description
  • Click the Save button to finalize the changes

Collection Pages

Follow the steps to update the title and meta description of collection pages on your store –

  • Go to Products > Collections on the left sidebar of your Shopify admin
  • Click on the collection you want to update the title and meta description
  • Scroll down to the Search engine listing section at the end.
  • Click the Edit link on the top-right corner of the section.
  • Edit the page title and meta description
  • Click the Save button to finalize the changes.

Blog Posts

Follow the steps to update the title and meta description of blog posts –

  • Go to Online Store > Blog Posts under the sales channel.
  • Click on the post you want to update the title and meta description.
  • Go to the Search engine listing section at the end.
  • Click the Edit link on the top-right corner of the section.
  • Edit the page title and meta description
  • Click the Save button to finalize the changes.

General Pages

Follow the steps to update the title and meta description of store pages –

  • Go to Online Store > Pages under the sales channel.
  • Click on the page you want to update the title and meta description.
  • Go to the Search engine listing section at the end.
  • Click the Edit link on the top-right corner of the section.
  • Edit the page title and meta description
  • Click the Save button to finalize the changes.

Wrapping Up

Shopify lets you add custom titles and meta descriptions for product pages. However, if you have many products and pages, it can be tiring to make the changes to individual pages.

This is where you can use Shopify SEO apps to change titles and meta descriptions in bulk. Search Pie is one of the best apps that lets you add rules to automatically create meta titles and descriptions for all pages.

Similarly, you can set up the app to add alt text to images and compress them for SEO optimization.

Want to learn more SEO tips to improve your site rankings? Here are a few articles you should read next –

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