Glossary

A/B Testing

A/B Testing is the process of displaying two different variants (A&B) of your web page to the site visitors. The variants which get the highest traction and user engagement are selected as the winner as

Affiliate

Affiliates are those individuals who earn commission by promoting/selling other company’s or person’s products online. These third-party individuals are effectively utilized by the businesses to drive more traffic, for which the affiliates will be given

Affiliate Marketing

Affiliate marketing is a promotional tactic in which a business pays commission to one or more affiliates for each conversion achieved due to the affiliate’s marketing efforts. In simple words, when someone refers a customer

Average Order Value

The AOV measures your customers’ total average amount when they perform a successful purchase in your store. An increase in AOV indicates the success of conversion rate optimization and relevant product recommendation strategy. The formula