A/B Testing is the process of displaying two different variants (A&B) of your web page to the site visitors. The variants which get the highest traction and user engagement are selected as the winner as it opens the door for more profitable conversions.
For example, if you are promoting your premium products via landing pages, you can perform A/B testing and choose the best performing landing page variant that helps in optimizing for better results/
The scope of A/B Testing is great. It readily helps achieve your marketing goals, boosts ROI efforts, reduces the risk of running low-quality pages, and converts visitors into paying customers.
A/B Testing lets you make informed decisions based on the data on how users interact and engage when they land on your web page.