Average Time Spent refers to measuring the amount of time the visitors spend on your website. The time spent can be either in hours, minutes, or even seconds.
The Average Time Spent will give you an overall view of how your site is performing. You can analyze which pages on your site are gaining more traffic and which pages are least interacted with by the visitors. Besides, it will be easy for you to track the engagement levels and observe how your site’s different aspects contribute to your visitor’s needs and requirements.
With this powerful metric, you can derive meaningful insights such as how visitors actively interact with your site. If the average time spent is prolonged, there are more chances for successful conversion. Otherwise, you need to take a proactive step of altering your business strategy.