Bounce rate is termed as the percentage of visitors who leave your website immediately without performing a specific action.
According to Wikipedia, bounce rate represents the percentage of visitors who enter your website and then leave (“bounce”) rather than continuing to view other pages within the same site.
The formula to calculate bounce rate is as follows:
Bounce Rate = Total no. of single-page visits / Total no. of entries to a website
Note that a bounce rate helps measure the number of website visitors who visit only a single page rather than visitors viewing multiple web pages.
The average bounce rate for eCommerce stores is 45.68%. Having a high bounce rate will considerably impact your conversion process. To witness a lower bounce rate of 20-30% for your eCommerce store, place your CTA in the ideal position, ensure that your site is optimized to load fast and has relevant content that targets the right set of audiences.