Bundling is the process of selling two or more related products at a slightly reduced price to encourage customers to buy more, which increases your sales. It is also called Product bundling and is used by eCommerce retailers as a marketing strategy during sales and discount season.

Product bundling is an effective tactic as it allows you to offer extra value to your customer’s shopping experience. You must make your customer feel that they are saving their hard-earned money by purchasing a set of complementary products which fulfills their expectations.

For example, instead of selling a standalone laptop for a considerable price, you can offer its related set of supporting equipment like laptop backpack, headphones, external hard drive, etc. 

As a result, they need not spend money separately, and they’ll opt for buying your product bundle, which satisfies their needs and requirements.

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