The Buy-To-Detail Rate is defined as the number of times your customers have viewed your product pages versus how many customers purchased your products. You can view this metric in Google Analytics under the eCommerce section.
The formula to calculate the BTDR is as follows:
BTDR = (Total Purchases/Total Product Pageviews) x 100
The BTDR is a powerful metric as it deliberately shows how your product pages are performing in converting a first-time visitor to a paying customer. This metric also eliminates complex buying journey processes as customers can quickly slice down to the purchasing stage when they view your products.
The BTDR critically contributes to improving the conversion rate of your eCommerce store. You can analyze and measure how your product pages perform and optimize them effectively to generate more sales.