A call-to-action indicates what actions have to be performed by your customers when they land on your web page. The CTA can be placed in the form of a link or button on product pages, blogs, or landing pages to be visible and grab visitors’ attention.
A strong CTA helps create a frictionless experience wherein your customers can easily progress to the desired steps that help bring them close to the bottom of the funnel.
Whatever type of promotional strategies you might deploy for your eCommerce store, if the CTA button is not clear, you will fall into the trap of losing your potential customers as they will not know how to proceed further.
Therefore, an effective call-to-action on your site must have a simple and minimalistic approach to attract your customers’ eyeballs. The CTA text must be actionable and trigger users to perform any specific action without delay or distraction.