Cart Abandonment Rate

The cart abandonment rate is defined as the percentage of online visitors who have made an incomplete checkout or have left the cart abruptly before stepping into the conversion process.

To combat the cart abandonment rate, you need to think of two meaningful questions that are critically important –

  • What is the reason behind the customers leaving your online store without making any transactions?
  • What steps should be taken to reduce this rate at a lower cost?

The average cart abandonment rate for eCommerce websites is just under 70%. This indicates that you need to develop an effective strategy to reduce cart abandonment in your online store.

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