In eCommerce, cart abandonment refers to the visitors who add their product items to the cart but don’t complete the checkout process. This will significantly impact your store conversion rates and signal a poor customer shopping experience.
The common reasons for cart abandonment are complicated checkout processes, high shipping costs, high pricing, lack of diversified product categories, etc.
You can decrease the cart abandonment rate for your eCommerce store by sending personalized recovery emails that bring back customers to checkout. Another profitable way is to retarget the abandoned customers across different platforms so you can constantly remind them to turn into successful shoppers.