A conversion path is a sequence of steps that you implement to convert a first-time visitor into a paying customer.
Let me explain to you with an example –
- A visitor lands on your eCommerce site and signs up to receive your monthly newsletter.
- They start following all the critical updates on your blog and browse your store for desired products.
- Then they add their favorite products to the wishlist.
- After some time, they come back and check out the cart.
So a first-time visitor turns out to be a paying customer by going through these conversion paths.
To move through your store visitors in the conversion path, you need to create compelling offers, add actionable CTA, create conversion-friendly landing pages, and constantly follow up with them, which facilitates building a solid relationship.