Conversion Path

A conversion path is a sequence of steps that you implement to convert a first-time visitor into a paying customer. 

Let me explain to you with an example – 

  • A visitor lands on your eCommerce site and signs up to receive your monthly newsletter.
  • They start following all the critical updates on your blog and browse your store for desired products.
  • Then they add their favorite products to the wishlist.
  • After some time, they come back and check out the cart.

So a first-time visitor turns out to be a paying customer by going through these conversion paths.

To move through your store visitors in the conversion path, you need to create compelling offers, add actionable CTA, create conversion-friendly landing pages, and constantly follow up with them, which facilitates building a solid relationship.

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