Conversion rate is the percentage of visitors converted into potential customers by completing the desired action such as signing up for the newsletter, downloading ebooks, purchasing products, etc.
A higher conversion rate indicates that you have a smart marketing strategy such that your customers love what you offer, and they expect more from you.
For eCommerce, a good conversion rate is considered to be above 10%, while some businesses achieve a higher rate of 11.45%. Though these rates may vary based on different marketing channels, your ultimate goal must be to unlock this double-digit conversion rate.
However, it’s pretty tough to attain this conversion rate, but you can achieve more than your average conversion rate with product quality, marketing, and conversion optimization strategies.