Customer Retention

Customer retention is a widely used term in the field of eCommerce. It refers to the marketing strategies that the companies employ to retain their customers from moving on to other competitors. 

Customer retention is vital because your existing customers tend to spend more, and as a result, they would recommend your brand to their peer groups. This boosts up your profit margins and significantly increases your overall ROI to a great extent.

The key to garnering high customer retention is to provide an unforgettable customer experience. Only if you can make your customers happy and fulfilling will they turn into loyal ones and tend to get hooked up permanently with you.

Subscribe to EcomSutra Insights

Get weekly business and marketing insights to grow your online business, straight to your mailbox!