Glossary

Bundling

Bundling is the process of selling two or more related products at a slightly reduced price to encourage customers to buy more, which increases your sales. It is also called Product bundling and is used

Buy-To-Detail Rate

The Buy-To-Detail Rate is defined as the number of times your customers have viewed your product pages versus how many customers purchased your products. You can view this metric in Google Analytics under the eCommerce

Call-To-Action

A call-to-action indicates what actions have to be performed by your customers when they land on your web page. The CTA can be placed in the form of a link or button on product pages,

Content Management System

A content management system or CMS is a software that is used to build websites and create content to be published on the internet. Typically CMS allows you to create a website without writing any

Customer Persona

A customer persona is a detailed description of someone representing your target customer. Customer Persona is also known as buyer persona or audience persona. In simple words, a customer persona depicts who is your target

Customer Retention

Customer retention refers to the ability of a business to avoid customer defection for a period of time. It includes all activities that a business engages in to ensure customer loyalty.