Glossary

Call-To-Action

A call-to-action indicates what actions have to be performed by your customers when they land on your web page. The CTA can be placed in the form of a link or button on product pages,

Content Management System

A content management system or CMS is a software that is used to build websites and create content to be published on the internet. Typically CMS allows you to create a website without writing any

Customer Persona

A customer persona is a detailed description of someone representing your target customer. Customer Persona is also known as buyer persona or audience persona. In simple words, a customer persona depicts who is your target

Customer Retention

Customer retention refers to the ability of a business to avoid customer defection for a period of time. It includes all activities that a business engages in to ensure customer loyalty.