Klaviyo, the choice of over 130,000 paying customers, revolutionizes marketing by enabling businesses to centralize and harness data from a multitude of sources. It seamlessly transforms this data into powerful, targeted, personalized, and automated marketing campaigns—across a spectrum of channels including email, SMS, forms, mobile push, and reviews.
What Klaviyo Can Do for You?
Klaviyo’s intelligent marketing automation and customer data platform centralizes customer data for hyper-personalized marketing across channels, increasing conversions and revenue. Key features include seamless data integration, web and mobile forms, real-time data synchronization, advanced segmentation, machine learning, growth-centric reporting, omnichannel marketing, onsite personalization, and data transformation and syncing.
Key Features of Klaviyo
- Built-in Templates: Whether it’s a warm “Welcome” message, alerts about “Back in Stock” products, personalized “Browse Abandon” reminders, or notifications of enticing “Price Drops,” Klaviyo provides you with an array of built-in templates that you can customize per your needs.
- Seamless Data Integration: Klaviyo’s data infrastructure seamlessly integrates with your tech stack, offering over 300 pre-built integrations, including shipping, loyalty, UGC, subscriptions, helpdesk solutions, and more. This consolidation creates a single source of truth for customer data, accessible within one intuitive platform.
- Web & Mobile Forms: Kickstart your email and SMS subscriber lists with Klaviyo’s pre-built signup forms. Begin growing your lists from day one and start engaging your audience effectively.
- Real-time Data Sync: Klaviyo ensures you have a unified view of your customer’s actions within your BigCommerce store, offering real-time data synchronization for activities such as orders placed, refunded, canceled, and fulfilled. Access detailed catalog and coupon data for every customer.
- Advanced Segmentation: Create finely-tuned segments based on historical data, browsing behaviors, order values, and custom attributes. With multi-dimensional, real-time segmentation, you can precisely target your audience with customized marketing campaigns.
- Coupon Code Creation: Klaviyo empowers businesses to effortlessly generate coupon codes, which can be used in automated flows and campaigns. This feature streamlines tracking, enabling you to understand the performance of your various campaigns and their impact on your bottom line.
- Machine Learning and AI: Klaviyo employs machine learning and AI to benchmark your performance against similar brands and generate effective subject lines and text. Predictive analytics, like historic LTV, churn rate, and more, enhance personalization and engagement.
- Growth-centric Reporting: Analyze your data using custom and predefined reports to measure the impact of your marketing efforts over time. Utilize audience-level analysis to compare segments and visualize customer journey funnels.
- Omnichannel Marketing: Klaviyo’s omnichannel capabilities span email, SMS, mobile push notifications, and social advertising. Deliver hyper-personalized campaigns and automated flows that boost conversions, sales, and customer lifetime value.
- Onsite Personalization: Harness Klaviyo’s data to create dynamic, personalized web experiences that enhance the customer journey and maximize conversions. Create experiences that are tailored to each visitor and make an impact.
- Data Transformation and Syncing: Standardize and re-format profile data effortlessly, without IT involvement. This enhances data accuracy, improves segmentation, and streamlines reporting. Real-time data syncing and webhooks allow you to send data outbound at scale.
Overall, with Klaviyo, businesses can unlock the full potential of their data, all from a single, easy-to-use platform.