Triple Whale is a cutting-edge platform designed to revolutionize your e-commerce business by tracking key metrics and attributing customer purchases accurately. This innovative solution addresses the challenges of ad attribution in the post-iOS 14 era, offering greater precision and transparency using the Triple Pixel.
Key Features of Triple Whale
- Triple Pixel: At the heart of Triple Whale is the Triple Pixel, a powerful tool that tracks customer events on your storefront, enabling you to follow your customer’s journey. It provides in-depth insights into metrics like the number of orders, conversion value, cost per action, add to carts, and more. Analyze metrics down to the ad level and by platform to understand the most influential channels and customer touchpoints.
- Channel Overlap: Uncover how customers interact with your ads across different channels with the Channel Overlap tool, providing a visual representation of multiple touchpoints.
- Live Orders: Gain real-time attribution with the Live Orders section, which updates the orders list every time a new order is placed, indicating which ad platform led to the purchase.
- Creative Dashboard: Evaluate the effectiveness of your creative assets with the Creative Dashboard, segmenting ads based on metrics like CPC or ROAS. Isolate top-performing images and copy to refine your ad strategy and resonate with your audience.
- Customer Insights: Build accurate customer profiles using metrics like average order value, top products, effective upselling bundles, repeat purchases, and sales cycle duration. Understand your shoppers’ preferences and habits, including lifetime value statistics.
Key Metrics Displayed:
- Net Profit
- Facebook Ad Spend & ROAS
- AOV on Google Analytics
- Sales and Revenue per Session
Triple Whale provides financial, reporting, and ROI insights that empower organizations to make informed decisions, all within an intuitive mobile and web tool. Its sleek design and actionable dashboards make it a valuable resource for businesses of all sizes.
With integrations to key platforms like Facebook Ads, Google Ads, Shopify, Google Analytics, and Klaviyo, Triple Whale streamlines your data visualization, helping you stay ahead in the competitive world of e-commerce