7 Best WordPress Analytics Plugins

Best WordPress Analytics Plugins

Are you looking for the best analytics plugin for your WordPress site?

A WordPress analytics plugin enables you to track and collect website traffic and user behavior data of your site. It provides detailed insights that help you analyze the performance and make informed decisions to optimize and improve the results.

There are several types of analytics plugins that you can use to learn about your Website visitors. Here are few data that analytics plugins can easily provide you –

  • Number of visitors coming to your website.
  • Top traffic sources for your website.
  • Net sales on your website.
  • Top products sold
  • Most popular pages on your site.
  • How users interact on your site.

That being said, let’s take a look at some of the best WordPress analytics plugins that you can use to analyze and increase your website traffic.

1. MonsterInsights   

MonsterInsights is the best Google Analytics plugin for WordPress sites. It provides you traffic insights in over 100 data points that help you analyze critical aspects of the site and optimize it to improve the performance. 

With just a few clicks, you can connect your Google Analytics account to the site, and the entire data will be visible in one dashboard. Its user-friendly dashboard is highly customizable and provides data like page views, top traffic sources, best-performing posts, important conversion stats, and much more. 

MonsterInsights - WordPress Analytics Plugin

It also comes with enhanced eCommerce tracking for WooCommerce, EDD, and MemberPress. Using this data, you can identify frictional points and improve the user experience to reduce the cart abandonment rate. 

Feature Highlights –

  • Setup universal tracking across devices and campaigns within a few clicks.
  • Get access to in-depth page-level analytics like viewing the most popular posts, pages, and sections on your site.
  • Create custom dimensions for tracking authors, categories, tags, searches, users, custom post types, etc.
  • Generate different types of custom reports to get a 360-degree view of your site performance.

Pricing and Plans – The Paid plans start at $99/year and go upto $399/year. The plans vary based on the number of sites, page views, and users. All the plans support unlimited page views and unlimited users. The Starter plan gives you access to standard reports and tracking tools, while the higher plans provide access to advanced reporting, tracking, and integrations.

2. Analytify 

With over 2,00,000+ downloads, Analytify is another popular analytics plugin for WordPress. It provides cleaner data that enables even beginners to understand easily what’s happening on the site. 

It provides a real-time dashboard that exhibits every detail of your site’s current visitors. Besides, you can view the number of live visitors by analyzing its beautiful tables and graphs.

Analytify - WordPress Analytics Plugin

For the merchants running an online store using WooCommerce or EDD, Analytify catches up with all critical data and provides insightful reports with visual graphs. You can view how many people clicked “add-to-cart,” at what stage they abandoned the cart, and revenue stats to analyze how your site is performing.

Feature Highlights –

  • Analyze traffic coming from different social media platforms to increase your online visibility.
  • Track statistics for custom post types like portfolio, gallery, testimonials, etc.
  • All the metrics associated with respective pages are organized understandably.
  • Easily view detailed statistics per post on your front-end without logging into your dashboard. 

Pricing and Plans – The paid plans start at $59/year and go upto $299/year. The Starter plan allows for one site and goes upto the maximum of 50 sites. Also, with each plan, you get automatic plugin updates and priority support. 

3. ExactMetrics

ExactMetrics is one of the premium analytics plugins for WordPress. Having been trusted by over 1 million websites, ExactMetrics provides the most accurate tracking for your WordPress site without hiring developers. 

When you log into the dashboard, you can view all the important metrics at a glance. Above all, you’ll get crystal clear insights about your real-time visitors, user behavior over time, demographics, top countries, eCommerce conversions, etc., to improve your site’s usability. 

ExactMetrics WordPress Analytics Plugin

In addition to this, ExactMetrics displays the devices your visitors use and tracks the cross-device sessions as a single session. Not only that, it can identify a single session when a visitor is either logged in or logged out, rather than counting them separately.  

Feature Highlights –

  • Automatically track every outbound link clicks to build new relationships with other businesses.
  • Understand which CTA button or link on landing pages gets the highest number of clicks.
  • Increase site traffic by uncovering when your visitors highly engage with your content.
  • Facilitates one-click Google Analytics enhanced eCommerce for WooCommerce, EDD, LifterLMS, and MemberPress. 

Pricing and Plans – ExactMetrics costs $99.50/year for one site and goes upto the Enterprise plan priced at $699.50/year for 100 sites.

All the plans support dashboard widgets, setup options, email summaries, page insights, universal tracking, enhanced link tracking, engagement tracking, etc.

4. Google Site Kit 

Google Site Kit is a free Google Analytics plugin offered by Google for WordPress sites. You can connect it with Google search console, Google Analytics, AdSense, and page speed insights to display the statistics and reports in the WordPress dashboard. 

It is an excellent alternative to premium analytics plugins for website owners who like to see the traffic insights right on their WordPress dashboard rather than navigating to each platform to view the reports.

Feature Highlights –

  • View snapshots of your site’s analytics when you hit a milestone.
  • Analyze your entire site performance and understand how a specific page performs in the WordPress admin bar. 
  • If there are multiple WordPress admins, they must connect their own Google account to access the plugin.

Pricing and Plans – It is entirely free to use. No paid plan is available. 

5. Jetpack

Jetpack is an all-in-one WordPress plugin that offers security, backup, CRM, and more. It is highly beginner-friendly, making it easy to access the basic stats of your site in the WordPress dashboard.

It can be installed easily as it doesn’t require any additional scripts or coding. Jetpack’s free version includes site stats, downtime monitoring, automated social media posting, activity log, etc. You also get access to daily backups, anti-spam, etc. by paying for its bundle. 

Feature Highlights –

  • View top post searches, referrers, and geographical locations.
  • You can choose to either track or exclude registered users. 
  • Get meaningful insights about popular posts, geographic locations, and search times.
  • Analyze your site’s overall traffic by different time periods as well as for individual posts and pages.  

Pricing and Plans – Jetpack is a paid tool, but the analytics feature comes with its free plan.

6. WP Statistics

WP Statistics is another free WordPress analytics plugin that bears the pride of having 600k+ active installations. It is a complete analytics solution as it identifies the number of users who visit your site, their source, the type of browsers they use, and provides content stats based on tags/categories.

It displays all the analytical data in easy-to-understand graphs and stunning visuals to get a better idea. An interesting part is that you can view the referral counts from each referring site. With this proven data, you can learn which referral sites contribute to a high stream of traffic. 

One crucial aspect that you must remember is that, WP Statistics plugin stores data on your WordPress site. When your data grows as days pass by, it might readily increase your WordPress backup size. 

Feature Highlights –

  • It records visitors’ data, including IP, referring site, search engine, OS, etc.
  • Tracks and recognizes visitors based on their country and city.
  • Provides widget support for showing statistics and export data in CSV, XML, and TSV formats.
  • Information is presented in charts and graphs along with data filtering. 

Pricing and Plans – WP Statistics is free to use. But to unlock advanced features, you can purchase its premium add-ons to expand your site’s analytical functionality. 

7. Crazy Egg

Crazyegg heatmap analytic plugin for WordPress

Crazy Egg is one of the best heatmap tools displaying where visitors have clicked or scrolled on your site. You can visually understand how users engage with your site, making it easier to create a smarter web design that provides a smooth user experience.

Besides heatmaps, it gives you a clear picture of visitors’ behavior via snapshots and recordings. With their confetti tool, you can also segment the clicks into referrals, sources, etc., to build a better customer experience that helps your business grow.  

To reduce bounce rates or cart abandonment, Crazy Egg offers an A/B testing tool. Using its A/B testing editor, you can make changes to your content and images and optimize CTA placements to maximize conversions.

Feature Highlights –

  • It enables you to view attention-grabbing hotspots on product pages with heatmap. 
  • It records the entire user session or generates specific recordings for your essential pages on your site.
  • You can select a goal for performing A/B testing like selling products, getting more sign-ups, increased page views, etc.
  • It enables you to understand the percentage breakdown of clicks on your web page elements to identify which CTA got the highest engagement.

Pricing and Plans

The pricing plans vary based on monthly pageviews, snapshots, and recordings. The Basic plan starts at $24/month, which allows upto 30,000 page views, 25 snapshots, and 100 recordings. It goes up to the Enterprise plan, where you can enjoy unlimited pageviews and recordings. 

Which is the best WordPress analytics plugin for your site?

Analytics data is crucial for making data-backed decisions to ensure a higher success rate and rapid growth in the right direction. The above-listed are the best analytics solutions for WordPress sites but if you are winding which is the best one for your business, MonsterInsight is undoubtedly the best analytic plugin for anyone who is not an expert at setting up Google Analytics for eCommerce tracking. It automatically connects with your eCommerce plugin and configures GA for you to track essential data.

If you are looking for free Google analytics plugins, Google Site Kit would be the best pick. However, it provides only basic data collected from Google Analytics and Search Console. And, for heatmap analytics, Crazy Egg is the best pick.

We hope this article helped you find the best analytics plugin for your WordPress site. If you are new to WordPress and starting an eCommerce site, you should check our expert pick of the most essential WordPress plugins for eCommerce sites.

Keep Up With EcomSutra

Join 1,500+ entrepreneurs & marketers to get the latest insights to grow your online business, straight to your mailbox! 

Subscribe to EcomSutra Insights

Get weekly business and marketing insights to grow your online business, straight to your mailbox!