For eCommerce sites, blogging can be a powerful medium to educate consumers about your products and brand. It allows customers to learn about the products before or after the purchase to ensure they are using them correctly.
Also, a blog can be a platform for eCommerce brands to engage with potential customers via comments or email subscriptions. It allows them to nurture them through the funnel to turn them into paid customers.
While blogging brings many advantages for eCommerce brands, it might seem like a lot of work to maintain a blog, as you have to come up with new and unique ideas to create content.
As a blogger, I can understand this common challenge that comes with content creation. That’s why I analyzed several eCommerce blogs and picked some blog topic ideas that you can use as inspiration for your blog.
Ready to dive in? Let’s get started.
1. Guide and Tutorial Topics
Guides and Tutorials are some of the popular blog formats that add incredible value to customers. Such blog posts tend to dive deep into the product’s usage, guide customers to utilize your products in the best way possible, and thus ignite your conversion figures.
You can use the how-to guides at the top of the funnel (ToFu) to create awareness about your products. It can also be used in post-purchase marketing to educate customers to use your products correctly.
In a nutshell, guides and tutorials are the most essential blog types that can help your customers utilize your products to the fullest.
Examples of How-to-guides blog topics:
- Step-by-step makeup tutorial for beginners.
- How to select the best sports shoes for athletes?
- How to pick the suitable face wash for your skin type?
- 7-Step tutorial on creating perfect bridal makeup.
2. List-based Blog Topics
List-based articles are one of the best blog formats to gain high-intent traffic to your eCommerce site. People searching for lists are most likely considering purchasing something in that product category.
So you must create lists with recommended products for such potential customers to help them pick the right product.
Moreover, list-based articles are a great way to educate customers about your best products. With lists, consumers can quickly skim through the article and capture the needed information about the products to make a decision.
Such blog topics can also be used at the awareness and consideration stage of the funnel to acquire and nurture leads further down the funnel.
Examples of List-Based Articles –
- The most popular festival collections are under $200.
- 7 Best millets that should be included in your everyday meal.
- Best running shoes under $100.
- List of electronic gadgets useful for remote employees.
3. Product Comparison Blog Topics
List-based articles are helpful, but when it comes to proving your product is better than competitors, you must include comparison articles in your blog topics.
Comparison article allows you to tell your potential customers where your product shines and lacks compared to the competitors’. Writing such articles helps consumers choose the product that fulfills their needs.
Remember, you cannot just blindly compare the features of your products with competitors and conclude that yours is the best. This methodology is mundane and may backfire on you if consumers find other products better than yours.
So, be honest with your comparisons and present hard facts about products to readers. And for that, you can use the FAB approach.
The FAB stands for Features, Advantages, and Benefits. It allows you to compare your products with others based on three factors, score them accordingly, and present the winner.
Examples of Comparison Blog Topics –
- Which primer is best, Nykaa or Lakme?
- 10 Valid Reasons Why [your product] is better than [competitor product]
- The battle in choosing the best [product category name]: [Your brand] Vs. [Competitor]
4. Answer your customer questions
Another brilliant blog topic idea is to answer the most common questions asked by consumers. This way, you will be addressing the issues your consumers are facing, whether it is related to your own products or anything related to your niche.
Since you are creating content around your customers’ questions, it is more likely that you’ll be driving tremendous organic and relevant traffic from search results.
And why not?! Search Engines like Google is where over 68% of all online searches begin, and such content allows you to step up and get in front of your target consumers.
So how do you get started with this?
There are several ways to identify the most common questions people are asking on Google, which includes using –
- Using keyword research tools like Semrush to find the most searched keywords.
- Using Answer The Public to identify the most common questions people are asking on Google
- Checking through your social media inbox and comments to find the most common queries people are asking.
Once you have a list of topics, brainstorm with your team to list the best topics and create blog posts around them.
Remember that addressing your customers’ challenges and pain points takes you a long way to build a loyal customer base and build high authority in the space.
5. Seasonal or Festive Blog Topics
When it comes to consumer products like clothes and apparel, there’s always a season or festival that peaks the demand and sales in the market.
And such huge demands spike the search queries for specific keywords. You can use this customer behavior and create blog posts around it to boost visibility and drive more traffic to your store.
Such time-specific content is known as seasonal content that is highly specific to a season, festival, or even celebratory moments like birthdays, anniversaries, and more.
For example, during Christmas time, people search for Christmas decor ideas, special dishes to prepare during Christmas, outfits to wear, and much more. You can create blog posts around topics relevant to your products, showing their use cases with your creative ideas.
Pro Tip 💡 – Use Google Trends to find topics trending currently or in past years. It will provide you with valuable insights for blog topics.
Examples of Seasonal blog topics –
- 5 Best Gift Ideas to present to your loved ones this Valentine’s Day.
- 10 Scariest Halloween Costumes for Teenagers.
- Top 20 Indian Outfits and Accessories for Diwali Celebration
6. Share Customer Stories
Social proofing is a powerful way to build trust and credibility among your customers. Sharing customer stories can help you with it.
With customer stories, you can showcase how your customers feel about your product or how your products help them in certain use cases. This helps the new customer relate the product to their lifestyle, which certainly opens doors for more sales and higher conversions.
Moreover, when you publish blog posts featuring your loyal customers, this highly reinforces your customer buying decision, and it becomes easy for you to move them to the bottom of the funnel.
Also, this type of blog post increases word-of-mouth marketing which contributes to higher visibility and traffic without investing a penny on it.
7. Feature Influencers from your Industry
Influencer marketing is one of the most effective ways to leverage the audience base of trusted and reputed people in your niche to build your brand authority in the niche.
With a low marketing budget, you may not be able to hire influencers to promote your products. So, instead, you can feature top influencers in your blog posts sharing their stories and their opinions related to your product.
Further, if the influencer likes the article, they might share it on social media, which tends to bring more attraction to your brand. Additionally, quoting such influencers to back your claims in the blog posts helps you win readers’ trust.
Over that, featuring trusted influencers in your blog posts helps you strengthen the collaboration with niche influencers for establishing good business relationships.
So conduct thorough research about the influencers you want to target, plan the content, and start winning more customers for your store.
Blogging is a long-term marketing strategy – it may not deliver results immediately. Still, with the strategic implementation of SEO and content marketing, your blog can be the best marketing platform for your eCommerce site.
To further insist on my claim, you should know that brands utilizing blogging for marketing purposes see 13 times the ROI than brands that don’t blog.
So, instead of using aggressive selling that bores your customers, shift your focus towards value-driven promotion, which is possible via blogging.
I hope this article helped you pick some great blog topic ideas for your eCommerce blog. If so, help your fellow marketers and entrepreneurs to start a blog by sharing this post on social media.