6 Best Keyword Research Tools for Ecommerce

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Keywords are the core part of an effective SEO strategy for eCommerce websites. When it comes to eCommerce businesses, it becomes more crucial as you need relevant keywords to optimize each product and category page for a higher ranking on search results.

There are many keyword research tools you can use to find profitable keywords for your business. But it can be challenging to find the best tool that provides accurate data and insights to create your keyword list. 

In this article, I will cover the best keyword research tools that successful eCommerce brands use to drive huge traffic to their website. 

Ready? Let’s get started.

1. Semrush


Semrush is an all-in-one SEO software with a powerful keyword research tool that enables you to find keywords in multiple ways, including competitor keyword analysis. 

Using the Semrush Keyword Overview tool, you just have to enter one of your target keywords, and it will show you everything about that keyword, as shown below –

Semrush Keyword overview

Here, you will find country-specific data for the keyword. For instance, in the above image, you can see the search volume, keyword difficulty, search trend, etc., for the United States. Similarly, you can find data for different countries based on your target audience. 

On scrolling, you will see a list of similar keywords, which includes keyword variations, questions, and related keywords (similar to Google’s related searches).

Semrush Keyword research

Next, if you click the “View all Keywords” buttons, you will see a complete list of organic keywords with more data. Here, you can shortlist the keywords based on keyword types, search volume, KD, and other advanced filters.

Semrush Keyword magic tool

Semrush allows you to export the list with all the required data. Apart from this, you can use its competitive research tool to find the organic keywords your competitors are ranking for – such keywords are the best ones to start with. 

Moreover, after the recent acquisition of Sellzone, an Amazon SEO software, Semrush can also help you optimize your Amazon listing with relevant keywords to generate more sales.

Overall, Semrush is the best keyword research tool that you can utilize to find what keywords your target consumers use to search for products like yours on Google and Amazon. 

Key Features –

  • Easy-to-use and intuitive interface
  • Find long-tail and question-based keywords
  • Run keyword gap analysis to competitors to find new keyword opportunities 
  • Discover the organic and PPC value of any keyword
  • Discover Google Analytics’ “not provided” keywords
  • Robust keyword rank tracking

Pricing Plans – Semrush is free to use for up to ten queries/day with ten results/query. To access unlimited searches and other advanced SEO features, opt for its paid plans, starting at just $119.95/mo, with a 7-day free trial.

2. SellerApp


SellerApp is one of the best software for Amazon FBA sellers. It is powerful keyword research and Amazon SEO tool that you can use to find high-converting keywords for your products and PPC campaigns. It also allows you to track the ranking of up to 100 keywords, which allows you to keep an eye on your high-performing keywords.

keyword researching with SellerApp is super easy. You just have to enter a keyword related to your product, and you will see a massive list of recommended keywords curated from Amazon Auto-suggestions and trending searches.

Here’s how it should appear on your dashboard –

SellerApp Keyword Research

As you can see, it provides meaningful data to filter relevant and high-performing keywords for your products. Data like Estimated order/month and conversion rate enable you to pick the keywords which have the potential to generate sales for your store.

Key Features –

  • Easy to use & beginner-friendly
  • Relevance and opportunity score of keywords
  • Chrome Extension for real-time product reports and competitor analysis
  • Keyword rank tracking
  • Powerful product research tool
  • Amazon product list optimization for SEO

Pricing Plans – SellerApp has a free plan which allows 10 product searches and keyword searches per day. The paid plan starts at just $49/month and goes up to $99/month with up to 2000 search requests per day.

3. KWFinder


If you are looking for an affordable and dedicated keyword research tool, KWFinder might be the right pick for you. It is developed by Mangools, a well-known name in the SEO community. 

KWFinders helps you find keywords in two ways, namely by keyword and domain search. That is, you can either use your primary keywords or competitors’ websites to find relevant keywords for your business. 

To search by keyword, you just have to enter one of your target keywords and select a location. Then, you will see a complete list of related organic and paid keywords alongside search volume, KD, and other metrics, as shown below.

KWFinder Keyword research

Similarly, you can search by domain to find keywords your competitors are ranking for. KWFinder also displays the monthly search volume and trend for each listed keyword – just click on a keyword, and you will see data on the right side. 

Key Features –

  • Beginner-friendly user interface
  • Run Competitor keyword analysis
  • Find related keywords in other languages – for multi-lingual sites.
  • Built-in keyword list manager
  • Powerful keyword rank tracker

Pricing Plans – KWFinder offers a 10-day free trial, allowing 5 searches/day with 25 related and 10 competitor keywords per search. The paid plan starts at $29.90/month and goes up to $79.90, allowing unlimited results per search.

4. SE Ranking

SE Ranking is an affordable version of Semrush with a robust keyword research tool. It has a massive database of keywords which helps you find profitable keywords in target countries. 

To find keywords, navigate to its keyword research tool, enter your keyword, select a country and click the “Analyze” button. Then, you will be presented with a complete picture of the keyword. 

Like Semrush, it shows the keyword difficulty score, search volume, and CPC in different countries, as shown below –

SE Ranking Keyword Research Tool

On scrolling below, you will find a list of keyword ideas categories in three types: similar, related, and low search volume. 

SE Ranking Keyword Ideas

If you click the “View Detailed Report” button, it will show you the complete list of keyword suggestions for your keywords. Here, you can filter keywords based on search volume, KD, CPC, or competition and export the list. 

SE Ranking Keyword Suggestions

SE Ranking also provides a competitive research tool, enabling you to find what keywords your competitors are ranking for to drive traffic. You can search by the website domain or specific page URL on your competitor’s website. 

Overall, if you are tight on budget to afford Semrush, SE Ranking would be your next best alternative. It has everything you need for keyword research, link-building, rank tracking, and other SEO necessities. 

Key Features –

  • Easy-to-use with value for money
  • Run Website Audit
  • Backlinks Checking and Monitoring
  • Organic and PPC Competitor Research
  • Website Rank Tracking on multiple search engines

Pricing Plans – SE Ranking offers a 10-day free trial with access to all its features. The paid plan starts at $39/month and goes up to $189/month based on the number of projects, keywords, and more.  It allows you to save up to 60% off the subscription fees by opting for annual plans and weekly rank tracking.

5. Google Keyword Planner (Free)

Google Ads Keyword Planner

Google keyword planner is a free keyword research tool mainly for Google PPC ads. It allows you to perform searches by keywords, where you just have to enter your primary keywords, and it will show you all the related keywords. You can also identify the keywords your competitors are bidding for on Google Ads by entering the website address or the page URL. 

Although Google Keyword Planner is designed for Google Ads, you can utilize it to create a list of high-demand keywords for your organic SEO strategy. You can focus on such keywords to rank higher organically to avoid paying high bidding prices for paid campaigns.

Key Features –

  • Free to use
  • Search keywords by country and languages
  • Add keywords directly to your campaigns
  • Find keywords your competitors are targeting for advertising.

Pricing Plans – Google Keyword Planner is Free.

6. Ahrefs

Ahrefs Keyword Explorer

Ahrefs is another popular SEO tool with a powerful keyword research tool named Keyword Explorer. It gives you a complete picture of the searched and suggested keywords that can help you pick the right keywords for your eCommerce website.

Similar to Semrush, Ahrefs makes finding keyword suggestions for your target keywords super simple. You just have to enter your keyword in the search box, which will display the complete list of keyword ideas. You can then filter the list and export it for deeper analysis.

You can also use its Site Explorer tool to identify the keywords competitors are ranking for. It provides you insights into both organic and paid organic keywords. Additionally, you can view their best-performing PPC ads for your PPC campaigns.

Ahrefs provides data like search volume, keyword difficulty, trend, CPC, and click rates for each keyword. The click-rates metric is a unique feature I found only on Ahrefs. It shows the average number of clicks the target keyword receives every month, which can be a gold mine for you to find high-converting keywords rather than focusing on keywords that might rank well but don’t convert searches into clicks.

Finally, Ahrefs is one of the best SEO software used by expert marketers and SEO professionals. But it is comparatively expensive, which might not be ideal for beginners or small businesses.

Key Features –

  • Easy to use
  • Click metrics for keywords
  • Provide data from 10 search engines
  • Realtime keyword rank tracking
  • Find topic ideas for searched keywords
  • SERP overview with ranking history of top results

Pricing Plans- Ahrefs has four paid plans starting at $99/month and goes up to $999/mon for enterprises and agencies.

Wrapping Up

One of the most essential elements of the eCommerce SEO checklist is conducting proper keyword research to identify the search queries your target audience uses to search for products like yours. Google is the best source for finding such keywords, but it is limited to your locations. Most importantly, it will take a lot more time than you can find with a single click using these keyword research tools.

We at EcomSutra, use Semrush for almost every SEO-related task. From keyword search and rank tracking to content strategy, it can help you with everything you need to rank higher on search results to drive quality traffic and generate more sales.

However, you cannot identify the right keywords just by using one of these keyword research tools. If you are a beginner, you will need a strategy and tips to help you with the process, for which you can refer to our guide on eCommerce keyword research.

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