Are you looking for effective SMS marketing software for your eCommerce site? If so, you are at the right place!
In this article, we will show you some of the best SMS marketing tools that you can use to send automated text notifications and marketing communications to your customers.
Ready? Let’s get started.
1. Klaviyo
Klaviyo is one of the leading eCommerce marketing software in the market, which empowers you with one of the best SMS marketing tools.
This omnichannel marketing platform lets you send emails and SMS, but your customers have the complete freedom to choose how they need to be communicated.
Klaviyo tracks almost everything about your customers, making it easy for you to set up advanced automation and personalized SMS sequences. Whether you want to send order details, shipping confirmations, cart abandonment, back-in-stock alerts, or any detail, this tool has got you covered with everything.
Feature Highlights-
- It lets you send highly personalized messages and also greet your incoming customers with their names.
- It offers clear-cut statistics with which you can crucially track all the parameters needed for optimizing conversions.
- It provides stunning SMS templates which let you build customer-friendly campaigns.
- It enables your customers to sign-up for text messages via forms, click-to-subscribe buttons, and a checkbox when placing an order.
- It integrates seamlessly with 200+ eCommerce platforms and tools, enabling you to stay connected to customers across channels.
Next, you should check out our in-depth Klaviyo review to get a complete overview of its features and how it can be useful for your business.
2. Omnisend
If you are looking for a solution that offers both email and SMS marketing features, Omnisend is our #1 recommendation for SMS marketing software. It is an all-in-one eCommerce marketing automation platform offering advanced SMS marketing features.
Omnisend enables you to provide an omnichannel shopping experience to customers by combining automated texts with email and push notifications into a single automated workflow.
It also provides pre-built workflow templates which let you send automated texts to your customers for abandoned carts recovery, birthday offers & wishes, shipping details, etc.
Feature Highlights-
- It offers a fully integrated SMS channel where you can include all your automation or one-off campaigns.
- It is TCPA compliant and lets you build your SMS list via popups, sign-up boxes, spin wheels, etc.
- It lets you analyze how your SMS channel performs compared to other sales channels to make strategic marketing decisions.
- It supports all country codes for SMS sending, allowing you to reach your customers worldwide.
For a detailed analysis of Omnisend as an email and SMS marketing automation tool, you should read our Omnisend review.
3. Postscript
If you own a Shopify store and want to boost sales and customer retention via SMS marketing, then Postscript must be your first choice. Postscript is one of the highest-rated SMS marketing apps on the Shopify App Store.
It helps establish a strong connection with your customers as you can send personalized messages and trigger automation for welcoming new customers, abandoned carts, shipping notifications, etc.
Postscript also helps grow your SMS subscriber list by collecting the potential details of your customers at checkout, landing pages, QR codes, etc. The best part is that it is TCPA compliant, so all the details are processed safely and securely.
Feature Highlights-
- It helps in collecting your customer details via popups, billboards and segmenting them for hyper-relevant messaging.
- It allows you to schedule your SMS campaigns and helps in protecting your list by using the SafeSend feature.
- It provides in-depth analytics to effectively track the ROI of your SMS campaigns and make informed decisions in the future.
- It enables you to target your customers on various factors like what customers bought, the money spent, their source, etc.
4. Privy
Privy is another popular eCommerce SMS marketing tool designed for Shopify and Wix store owners. It enables you to create and send automated text messages rapidly such that it instantly gets delivered right at your customer’s fingertips.
This powerful tool effortlessly helps diversify your SMS contacts list by adding phone number fields in the popups. Once this is achieved, you can start sending highly relevant text messages to your customers with special offers, discounts, product launches, etc., which boosts your conversion rates.
Feature Highlights-
- It lets you send triggered text messages when a customer accepts to receive your messages to confirm their sign-up and delivery coupons.
- It has the ability to include master coupon codes in the SMS that syncs automatically with your Shopify store.
- It enables you to create targeted popups, banners, bars, landing pages, etc., to build your contact list.
- It includes a cart link in the abandoned cart messages so that customers can get back to their checkout process.
5. ManyChat
ManyChat is a powerful multi-channel messaging tool, enabling you to connect with customers via Facebook Messenger and SMS. It allows you to segment customers and creates unique content based on their past interactions on your site or Facebook.
You can use its automation flow builder to have a 2-way conversation with customers and build SMS automation to nurture them through the funnel for conversion.
ManyChat gives you the potential to generate leads at a low cost via Facebook and nurture them with SMS for conversion. You can also connect with your email automation tool to provide an omnichannel shopping experience.
Feature Highlights-
- It lets you collect reviews and feedback from your customers directly via text messages.
- It enables you to create conversion-friendly drip campaigns to nurture potential leads.
- It allows you to collect your customer’s phone numbers instantly when they visit your eCommerce store.
- It gives a rich look to your text messages by adding images, product galleries, QR codes, funny gifs, etc.
Choose the best eCommerce SMS Marketing Platform
SMS marketing is a widely adopted marketing channel in the eCommerce space with an impressive engagement performance. So, leverage it effectively with other marketing channels and see how your marketing ROI skyrockets.
We hope that this article helped you pick the right SMS marketing tool for your eCommerce site. If you are a Shopify store owner, you should check our list of best Shopify SMS marketing apps to find a more compatible SMS tool.
