7 Best Ecommerce SEO Tools and Software (Free & Paid)

Best Ecommerce SEO Tools
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Over 65% of eCommerce sessions are search traffic, out of which 33% come directly via organic searches. This shows that organic Google search results can drive you a chunk of quality traffic without spending a penny on search ads. 

So, if you have decided to invest in SEO, we are there for you to guide you all the way to rank higher and grow your business. 

In this article, I will show you the best eCommerce SEO tools you will ever need to create an effective SEO strategy and optimize your website for higher search engine rankings.

If you are ready, let’s get started.

1. Semrush


We at EcomSutra, love Semrush. It has been our go-to platform for keyword research, competitor analysis, link building, rank tracking, and more. It is an all-in-one eCommerce SEO tool that you can use for anything related to search engine marketing.

From PPC keyword research, On-page SEO optimization, and local SEO to content marketing and distribution via social media, it has over 50 built-in tools to help you optimize your eCommerce website for a higher ranking on Google. 

With Semrush, you can also run SEO audits to find any technical challenges affecting your search engine ranking. It can help you identify broken links, duplicate content, toxic backlinks, etc. 

Key Features –

  • In-depth competitor analysis
  • Realtime rank tracking
  • PPC keyword research 
  • SEO content optimization
  • Technical website SEO audit

Pricing Plans – Semrush is free to use for up to 10 searches per day. You can opt for one of its paid plans for unlimited searches and access to advanced features starting at $119.95/month. It also offers a 7-day free trial with all paid plans. 

2. SellerApp


If you are an Amazon FBA seller, SellerApp is a must-have eCommerce SEO tool. It provides insights to find the right keywords for your products and optimize your product list to rank higher on Amazon search results.

Its keyword research tools curate a list of high-converting keywords for your products that are Amazon auto-suggested and trending in the marketplace. Alongside, you will find metrics such as search volume, CPC, number of listed products, etc., which you can leverage to pick high-performing keywords for your products.

Next, SellerApp enables you to track keyword ranking and provides actionable insights to optimize the product details for better performance on Amazon search results. You will find detailed recommendations to improve product titles, bullet points, descriptions, ratings, and reviews, which is crucial for Amazon SEO.

Key Features –

  • Keyword research 
  • Product keyword rank tracking
  • Competitor listing analysis
  • Product listing audit 
  • Product research 
  • Detailed list analysis reports

Pricing Plans – SellerApp has a free plan which allows 2 product tracking & 10 searches/day for stores with less than $10,000 in sales revenue. The paid plan starts at $49/month, and you can save up to 50% on annual plans.

3. KWFinder


As the name suggests, KWFinder is one of the best keyword research tools that helps you find beneficial keywords with low SEO difficulty and high search volume. You can utilize it to find some underrated opportunities to find keywords for your content and product pages. 

In eCommerce, product demand can vary with trends and seasons. KWfinder helps you identify seasonal keywords and trending topics that you can use to target the right audience at the right time to generate more sales.

Overall, KWFinder has a clean and intuitive user interface, making it easy for anyone to understand the information it presents. It is an affordable alternative to Semrush but is limited to keyword research and competitive analysis. 

Key Features –

  • Easy to use and beginner-friendly
  • Find long-tail keywords
  • Identify seasonal keywords
  • Competitor keyword analysis

Pricing Plans – KWFinder offers a 10-day free trial with 5 lookups per 24 hours, 25 related, and 10 competitor keywords per lookup. The paid plan starts at $49.90/month, and you can save up to 40% on annual plans. 

4. SE Ranking

SE Ranking is another powerful eCommerce SEO suite packed with every SEO analysis and marketing tool you need to rank higher on search results. You can access everything from rank tracking, keyword research, and competitor analysis to site audit and backlink monitoring at an affordable price. 

With SE Ranking, you can conduct an in-depth analysis of competitors’ PPC campaigns. It helps you identify the most profitable type of ad campaigns and keywords you can target to drive quality traffic and, thus, sales for your store. 

Overall, SE ranking may not be the best eCommerce SEO tool. Still, it is the most affordable and reliable SEO software you can use to optimize your website and create a data-driven SEO strategy. 

Key Features –

  • In-depth website audit
  • Page Changes Monitoring
  • Powerful reporting tool
  • Backlink monitoring
  • Competitor analysis
  • SEO/PPC Competitor Research

Pricing Plans – SE Ranking offers a 14-day free trial with no credit card required. The paid plans start at $39/month, but you can save up to 60% by opting for an annual subscription and weekly rank tracking, which means you can get its starter plan at just $18.72/month.

5. Google Search Console

Google Search Console

Google Search Console is a free eCommerce SEO tool that provides in-depth reporting on your website’s search traffic. It gives you data on how Google sees your website and alerts you if there’s any issue with any page on your website. 

You can utilize Google Search Console to identify the keywords driving traffic to your website and find other potential keywords. The best thing is that Semrush or other SEO tools, GSC provides data based on your website performance, which makes it highly relevant. 

Using GSC, you can also submit sitemaps and individual page URLs for faster crawling and indexing by Google bots.

Key Features –

  • Identify and fix website coverage issues
  • Submit sitemaps
  • Request page indexing
  • Inspect website pages for SEO issues
  • Analyze website core web vitals
  • Comprehensive search performance reporting
  • Remove URLs from Google searches

Pricing Plans – Free forever to use.

6. All In One SEO (AIOSEO)


If you are running an eCommerce website on WooCommerce, AIOSEO is the best WordPress SEO plugin you will need to optimize your product, category, and other pages for SEO. 

It lets you set a sitewide default rule for SEO title and meta description or manually optimize each page for better search engine rankings. You can also optimize image SEO by adding keyword-focused image titles and alt tags. 

The best part of using AIOSEO is that it supports complete schema markup to add rich snippets like product reviews, ratings, pricing, etc., to product pages and other relevant ones.  

Key Features –

  • Complete WooCommerce SEO optimization
  • Auto-generated XML sitemaps
  • Robots.txt Editor
  • Support Rich snippets schema
  • Redirection manager
  • Internal link assistant

Pricing Plans – AIOSEO offers a free SEO plugin. But to make the best out of SEO, you should opt for one of its paid plans starting at $49.60/year

7. ShortPixel


Website loading speed is one of the key ranking factors for Google, and most importantly, it is crucial for user experience. Since eCommerce websites are full of product images, which can decrease the load speed. 

This is where you can use ShortPixel, an image optimizer software. It resizes, compresses the image size, and loads them from the external CDN server to load faster without adding load on your server. 

It provides a plugin for WordPress websites, where you can configure ShortPixel to automatically compress old and new images. It also creates a backup of original images, ensuring you can recover them whenever needed.

Key Features –

  • Lossless image compression
  • Supports WEBP, AVIF image format
  • Automatic image optimization on WordPress
  • Bulk Image optimization
  • Image loading from CDN

Pricing Plans – ShortPixel allows free optimization for 100 images/month, and the paid plan starts at $3.99/month for 7,000 images per month. 

Further Reading –

Wrapping Up

Now that you know the best eCommerce SEO tools, it is your turn to put these tools to work and increase organic traffic to your website. If you want to start with keyword research to create a content strategy for your site, Semrush should be your go-to platform.

As mentioned earlier, it has all the essential tools you will need to help you improve your website’s SEO. To help you make the best use of these SEO tools and improve your website SEO, here are a few SEO checklists that you might want to look into –

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