Amazon is the massive eCommerce marketplace with over 9.5M amazon sellers globally, which means there’s an ever-growing competition that can make it difficult for you to sustain and survive.
To stay competitive and grow your business, you need the best tools in your Amazon FBA seller toolkit. These tools provide you with everything to establish a profitable business on Amazon Marketplace.
From product discovery, keyword research, listing optimization, calculating profits, and forecasting sales to managing inventory, there are tons of tools to help you with everything.
And to help you save time and pick the right ones for your toolkit, I have ranked and reviewed some of the best Amazon seller software and tools you may need.
So, if you are ready, let’s start with the most popular tool in the market.
1. Helium 10 – All-in-One Amazon Seller Software
Helium 10 is an all-in-one Amazon seller software packed with 20+ powerful built-in features to help you find winning products and generate more sales.
It enables you to make data-backed product research, source thousands of high-intent keywords, write listings like a pro, manage inventory, access the Amazon advertising platform, automate follow-ups with your customers, etc.
In addition, it offers a list of free tools like PPC audit, chrome extension, URL builder, QR Code generator, and an anomaly tracker to get updates on sitewide glitches.
Helium 10 is a one-stop solution that offers everything you need to start, grow and scale your Amazon business under one roof. It lets you simply sell more by expanding your sales funnel, thus accelerating your revenue.
Key Features –
- Search through over 400M+ products within seconds
- Estimate your product’s profitability with dimensions, FBA fees, and freight costs
- Get access to your competitor’s keyword strategy in one click
- Extract misspelled keywords
- Receive Amazon refunds easier with automatic seller reimbursements requests
- Safeguard your inventory by limiting the no. of units allowed per order
- Access to Adtomic – Supercharged AI-powered Amazon PPC tool
Pricing Plans – Helium 10 has a free plan which is best for testing the tool. But to access unlimited searches and become part of its premium community, you will have to opt for one of its paid plans, which starts at just $39/month and scale upto $399/month with live expert training sessions.
2. Jungle Scout – For Advanced Product Research
Jungle Scout is a top-rated Amazon Seller Tool known for its advanced product research capabilities. It has a massive searchable catalog of about 475M products pulled directly from Amazon. This enables you to discover the winning products for your store and test your product ideas.
For instance, here how Jungle Scout helps can help you –
- Research products on Amazon by installing browser extensions
- Analyzing products’ profitability and competitiveness
- Track & research the top 100 products of any category or subcategory
- Searching for high-demand & low competition keywords
- Perform research by analyzing Amazon’s vast catalog
- Access to supplier database to source & verify authentic products
The list doesn’t end here – it lets you create & optimize product listings, evaluate emerging search trends, forecast sales & inventory, and stay informed about critical Amazon product changes.
In a nutshell, Jungle Scout has got everything to let you find the best product by comparing ideas with the competition. It provides all resources and data you need to build a thriving business on Amazon.
Key Features –
- View keyword rank history based on multiple keywords
- Test your product listing quality to gain actionable insights
- Manage supplier communications, compare quotes & generate purchase orders
- Promote your launch with exciting coupons and offers
- Increase sales with automated review requests
- Get access to historical product tracking data
- Track all the expenses and Amazon sales data
Pricing Plans – JungleScout offers a 7-day risk-free trial with a money-back guarantee on all of its paid plans, starting at $49/month and goes up to $129/month with unlimited search access.
3. Sellzone – For Amazon Marketing & SEO
Powered by Semrush, Sellzone is the best Amazon SEO tool that manages & optimizes your Amazon US Marketplace listings. It boosts your Amazon Marketplace performance by offering traffic insights, PPC optimization, split testing & list monitoring to avoid potential sale loss.
One of my favorites that impressed me is the keyword wizard. Within minutes, you can generate a bunch of keywords with less effort. Furthermore, you can optimize your listings for those keywords that customers search and drill down more with intuitive & smart filtering options.
Overall, SellZone is an all-in-one Amazon SEO toolkit that helps sellers make the best out of their product listings. You can get started even if you don’t have any technical experience.
Key Features –
- Generate master lists for the hidden search terms of your listings
- Access to the most advanced reverse ASIN tool
- Optimize listing visibility with Amazon Guidelines
- Fix all the content errors in a hassle-free manner
- Find high-demand products with smart filters and fresh data
- Identify effective long-tail keywords for PPC campaigns
Pricing Plans – Sellzone has a free plan that allows keyword research, multiple ASIN analyses, product research, and ASIN external traffic overview.
The Paid plans start at just $50/month, giving you full-fledged access to all the premium SEO features. It also offers a 7-day free trial with access to listing alerts, traffic insights, and list quality checks to test the tool to your satisfaction.
4. Teikametrics – For Amazon Ad Management
Teikametrics is a powerful Amazon seller tool that can help you maximize your sales by leveraging AI-powered insights. The best thing is you get access to Teikametrics flywheel 2.0, the first marketplace optimization platform that blends advertising, data & inventory insights to outgrow your Amazon business.
Speaking about Flywheel 2.0, it connects and analyzes data across every aspect of your marketplace. It also automates critical tasks like campaign creation, keyword targeting, and bidding workflows, so you never overspend your ad dollars.
It has recently introduced a value-added feature – multi-channel performance analysis. It gives you a 360° coverage of your ad performance across marketplace, campaign & SKU levels. So you drill down at a granular level to know what your customers need.
Overall, Teikametrics’s unparalleled data and AI combination augment your Amazon advertising campaigns. It is best for scaling your business by extracting actionable insights from your ad performance.
Key Features –
- Access to product-level profitability insights
- Proactive inventory and advertising notifications
- Goal-based campaign creation & optimization
- Fully automated keyword targeting engine
- Inventory turn and sell-through rate insights
- Find optimal CPC based on product goals & profitability
Pricing Plans – Teikametrics Flywheel 2.0 Basic plan is free for businesses under $10k in monthly marketplace sales. The AI-Powered plan (>$10k) offers a 30-day free trial with full access to all the features.
After the trial period, you’ll be charged 3% of your total marketplace advertising spend at the end of the next 30 days of usage.
5. AMZAlerts – For Preventive Alerts
AMZAlerts is the best tool to safeguard your Amazon listings. It monitors your product listings 24×7, sends alerts about suspicious changes, and lets you potentially fix problems to avoid trouble in the future.
You get the flexibility to select which types of changes to track per product. Therefore, you don’t have to break your head on manually checking what’s gone wrong with your listing. AMZAlerts will ensure that you do not lose money due to unexpected listing issues.
In general, AMZAlerts will give you the power to respond immediately to amazon selling problems like product listings, review alerts, marketing alerts, etc, via instant email, SMS, and Slack notifications.
Key Features –
- Access to the listing analyzer
- Allows for subcategory BSR tracking
- Sends suppression alerts for missing seller info
- Sub user management and product grouping
- ASIN redirect alerts
- Keep integration for stable alerts
Pricing Plans – AMZAlert pricing is based on the number of ASIN tracking you need per month. The paid plans start at $0.95 per ASIN/month and go upto $1.35 per ASIN/month.
6. ZonTools – For Amazon PPC Campaigns
ZonTools is the one-stop destination to launch, automate and scale your Amazon PPC campaigns. You can completely automate your PPC ads with the proprietary AI tech and amplify your product sales hassle-free.
It lets you run sponsored product ads optimized for high-converting keywords by keeping cost-of-sales in mind. Besides, you can run powerful re-targeting campaigns and sponsored brand product collections by featuring video ads on your amazon page.
The best thing is that it has its own smart engine that is highly flexible and can adapt to your Amazon ad strategies & goals. It is best suited for all amazon seller types, including merch by amazon.
Key Features –
- Sell across every Amazon marketplace with support for multiple Amazon seller accounts in one place
- Access to four types of engine – Bidding, Explorer, Optimization, and Phrase-Match to optimize your PPC
- Place ads for your products directly on competitors’ listings
- Convert clicks into conversions via search result advertising
- Protect your listings with defensive campaigns
- Cross-promote your product portfolio on your own listing
- In-depth reporting that lets you visualize the sales, advertising cost of sales, profits, and ROaS for all campaigns
Pricing Plans – ZonTools has a pay as you grow payment method based on your monthly ad spend. The pricing plans at $9/month for up to $500 ad spend. It offers a 30-day trial on all of its paid plans at just $1.
7. Restock Pro – For FBA Inventory Management
Restock Pro is an excellent tool that lets you proactively manage your FBA inventory by avoiding stockouts. It guides your daily reordering decisions by analyzing over 70 critical data points to provide you with timely & accurate restock suggestions.
It instantly calculates estimated margins, tracks costs, and FBA fees, so you stay laser-focused on the most profitable products. Up-to-date data is synced from Amazon multiple times per day to include FBA fees, commissions, monthly storage & commission fees.
If there are any suspicious activities, the software notifies you with prioritized flags and tags, so you don’t have to face a situation of understock or overstock inventory.
Key Features –
- Create purchase orders and let supplies ship products to your warehouse or directly to Amazon FBA
- Build profitable kits by evaluating based on demand and margin
- Customize and print Amazon-compliant stickers for shipping
- Automate your inventory tasks to save time
- Keep track of suppliers, products, and FBA data securely
Pricing Plans – Restock Pro has 5 paid plans based on monthly Amazon FBA orders. The basic plan starts at $99.99/month and scales upto the Enterprise plan at $599/month. You should also know that the plans are automatically upgraded to the higher plan as the order limit exceeds.
It also offers a free 21-day trial with no credit card required. So, test the tool and see how it can add value to your business.
8. Viral Launch – For Store Launch & Automation
Viral Launch encompasses all the tools required to launch, grow and attain a dominant position on the Amazon marketplace. Whether you want to discover products, manage listings, automate PPC, research keywords or run split tests, it has your back.
The best part is that it comes with an advanced Amazon reverse ASIN tool to tap into unprecedented competitor insights. Just enter the product ASIN to instantly get a colossal list of your competitor’s top-performing & underutilized keywords, along with reviews, search volumes, etc., to view the big picture.
So with Viral Launch, you don’t need to run behind everything and manage them at your fingertips. Its fully integrated platform lets you accomplish high visibility & sales via robust functionality and scalable execution.
Key Features –
- Find winning product ideas based on – profits, opportunistic keywords, and successful brands
- Maximize SEO and listing optimization
- Monitor competitor strategies and track rank changes
- Streamlined listing creation process to ensure rank in Amazon results
- Prioritize high-converting keywords & remove unnecessary ones for your PPC campaigns
- Automated SWOT analysis to identify how your product matches with top-competitors
Pricing Plans – Viral Launch has 3 paid plans starting at $69/month and go upto $199/month. The plains are based on the usage limits and feature accessibility. It also offers a 14-day free trial for the Pro plan with 2 months free if paid annually.
9. SellerApp – For PPC, Keywords, & Automation
SellerApp is an AI-powered eCommerce intelligence platform that helps you to maximize your Amazon business potential. It uses the next-gen optimization and machine learning models to unleash the full potential of your Amazon business.
Its powerful PPC tool has tracked over 100M+ products and generated a $1B+ conversion rate. From algorithmic bidding to providing tailored solutions, it is packed with high-end PPC automation & optimization capabilities to boost your campaign’s ROI.
Regarding keyword research, Sellerapp uses data-driven algorithms to analyze millions of customer queries on Amazon. You can visualize what shoppers search for to validate your product demand by accessing its comprehensive database containing 200M+ keywords.
SellerApp combines data intelligence and automation to deliver the best solution to Amazon sellers. It has helped Amazon businesses reach a monthly target of a 75% revenue increase with an incremental lift in the ROI.
Key Features –
- Get actionable recommendations based on proven product listing practices
- Listing quality scores on a scale of 0-100
- Advanced product intelligence to discover top products
- Analyze keyword trends and search volumes
- Track upto 100 powerful keywords
- Create, manage and make changes to multiple campaigns, ad groups, and keywords
- Reduce excessive ad spending by identifying negative keywords
- Access to goal-based & product-driven optimization
Pricing Plans – SellerApp has a free plan with upto a $1000 ad spend limit. It has two paid plans, Pro lite and Professional plan, priced at $39/mo and $99/month. It also offers a 7-day free trial for both paid plans.
10. ShipStation – For Order Fulfillment
Having been trusted by 1,00,000 retailers, ShipStation organizes, streamlines, and fastens the shipping process. The best part is it offers the lowest shipping rates, regardless of however & wherever you ship.
You can view product photos, weights, and SKUs for all the merchandise and confirm inventory levels. You can also set up automation rules to simplify and break down the chaos to save time.
Being an Amazon fulfillment partner, ShipStation provides everything from FBA shipping, tracking, and order management to safely reach your customer’s hands. All you have to do is just set an order to fulfill, and ShipStation takes of all the process.
Key Features –
- Receive status updates from Amazon regarding fulfillment
- Allows for domestic, international & multi-package shipping
- Access to branded shipping labels and packing slips
- Update marketplace once the fulfillment is complete
- Import, manage and ship Amazon orders anywhere via ShipStation mobile app
Pricing Plans – ShipStation has 6 paid plans based on the number of monthly shipments. The pricing starts at $9/month for 50 shipments and goes upto $159/month for 10,000 shipments.
11. Quickbooks – For Accounting & Inventory Tracking
Quickbooks is one of the best eCommerce accounting software that comes with a complete finance and inventory management package for Amazon sellers.
It enables you to handle recent & past Amazon transactions, track marketplace inventory for sales, refunds, and ensure SKU profitability. It also analyses your net profit and margin by product with Amazon fees attributed to sales costs.
The best part of using Quickbooks is that if you want to sell on other marketplaces or websites, you can consolidate all the data in one place to avoid any tracking data.
On the whole, Quickbooks strives to deliver a fully automated accounting to enhance financial performance. It offers an excellent value for your time & money by cutting down the burden of manually inputting your Amazon transactions.
Key Features –
- Unique automatic reconciliation algorithm
- Automatically categorize all types of Amazon FBA
- Map Amazon SKUs to Quickbooks inventory products to enable inventory tracking
- Imports can be initiated manually and scheduled to run automatically
- Support for multi-currency
Pricing Plans – Quickbooks has four pricing plans, starting at $24/month and extending upto $119/month based on the number of Amazon orders. All plan comes with access to unlimited users.
12. TaxJar – For Amazon Sales Tax Compliance
If you’re looking for a powerful and automated sales tax compliance tool for your Amazon FBA business, Taxjar is the best option. It is a cloud-based platform that automates the entire sales tax cycle – from calculation to nexus tracking to reporting.
Once your transactions are imported, you can view your automated sales tax reports. Also, you don’t have to constantly track changes, as the TaxJar’s team will monitor the latest sales tax laws to ease your efforts.
The best part of using TaxJar is its automatic tax filing on your behalf. It handles data input and prepares filing according to your regional regulations. So now you don’t have to worry about tax compliances and regulatory issues that can cost you valuable time.
Key Features –
- High-performing sales tax calculation engine
- Monitor nexus exposure as you transact sales online
- Set up notifications to stay informed about nexus changes
- AI-driven product taxability recommendations
- Customer exemption support
- Simple and Advanced CSV import
Pricing Plans – TaxJar’s Starter plan costs $19/month with some basic features. To get access to advanced features and consultation, you will have to contact their sales team. It is free to use without your credit card for the first 30 days.
13. Repricer– For Automatic Price Adjustment
To stay competitive on Amazon, you have to constantly alter your product prices to win the incredible Buy Box. This is where Repricer comes into play. It empowers you to automatically increase or lower the costs to beat the competition and stand out from the crowd.
It uses multiple data points to optimize your pricing strategy. It compares your product with that of competitors’ and uncovers the possibility of whether you’ll win the Buy Box. The pricing changes are executed automatically and instantly throughout the day or during specific time periods.
It doesn’t mean you have to sell at lower prices to stay apart. Repricer prevents you from selling below your preferred target margin with the Net Margin Pricing feature. This way, you’re on a safer side as you’ll never sell products at a loss.
Overall, Repricer is the crucial tool for winning the Amazon Buy Box by considering many factors. Once you’ve won the Buy Box via Repricer, you can incrementally increase your profits to amplify ROI.
Key Features –
- Change your prices based on stock levels
- Identify the products with high & low profitability and take action
- Schedule time-specific rules to optimize your pricing strategy
- Manage large volumes of inventory easily
- Visualize who is competing with you for the Buy Box
- Make repricing decisions based on price and product’s sales history
Pricing Plans – Repricer has four paid plans – the Express plan costs $105/month and extends upto the Extreme plan, priced at $1549/month. It offers a 14-day free trial on all of its paid plans and has an add-on for Amazon Business accounts.
Choose the best Amazon seller tools for you?
Amazon is massively growing as a distinctive eCommerce ecosystem where millions of sellers compete to grab the attention of billions of customers ready to buy on the platform.
So, as I mentioned earlier, you must have the best tools at your disposal to stay competitive and outgrow your competitors. Here are my top 5 picks for the Amazon FBA sellers –
- Helium 10 – All-in-one tool for Amazon FBA sellers
- Jungle Scout – Best for Advanced Product Research
- Teikametrics – Best for automated Amazon ad management
- Sellzone – Best for Amazon FBA SEO
- AMZAlerts – Best to monitor Amazon product listing
I hope this article helped you find the best tools for your Amazon FBA business. If so, please do share the article with your fellow sellers and entrepreneurs.