As online clothing brands are overtaking the eCommerce world, the importance of a well-crafted and visually captivating Shopify theme for clothing stores cannot be overstated. Your online boutique is not just a transactional space; it’s a virtual runway where your brand story unfolds.
As an online store owner, you want your customers to have a smooth shopping experience, from finding the desired products to completing the checkout process hassle-free. Moreover, you want a theme that helps you build trust with your customers regarding product quality and provides essential features that help them make the purchasing decision.
For instance, as a clothing store owner, you want a clothing theme that has the following built-in features –
- Color swatches
- Size Options
- Size Guide
- Advance product filtration
and more…
Additionally, you want a theme to be packed with conversion optimization features such as pop-ups, trust badges, mega menu, wishlist, timer, etc.,
Having said that, there are tons of Shopify themes available on marketplaces like ThemeForest, which can be overwhelming for you to find a reliable theme for your clothing store. So, we analyzed popular Shopify clothing themes and shortlisted some of the best ones for your consideration.
Ready to dive in? Let’s get started.
1. Ella – Best Shopify Clothing Theme
With 36,000+ sales, Ella is probably the most popular multipurpose Shopify theme perfectly compatible with Shopify OS 2.0. It comes with various beautiful fashion store demos that you can import to your store and customize per your requirements.
The theme provides you with multiple sections and layout design options, which you can use to customize the existing store pages or create custom landing pages. Plus, Ella is packed with various features which eliminates the need for additional apps. Some of these features include,
- Bundles & discounts
- Advanced Mega Menu
- Product filtering
- Quick Shop
- Countdown timer
- Size chart
- Cart upsell Bundle/Discount
- Exit-intent Pop-ups
- Wishlist, etc.
What we love the most about Ella is its support for multiple languages and currencies, allowing you to serve your customers in their preferred language, resulting in enhanced shopping experience and sales.
Overall, taking its beautiful store layouts, customization flexibility, and compatibility with popular Shopify apps such as PageFly, Growave, and more, Ella is a powerful Shopify theme for clothing brands that you can consider using for your online store.
2. Avone – Multipurpose Shopify Clothing Theme
Avone is another Multipurpose Shopify theme with 30+ store demos and layout options for product pages, shop pages, and other essential ones. You can easily customize the theme using the Shopify native theme editor.
It provides you with several header and footer design options for desktop and mobile devices, enabling you to make your store responsive. Moreover, the theme is perfectly compatible with popular Shopify apps such as Loox, UpPromote, and Weglot which enables you to enhance the shopping experience for your customers.
Some of the key features that Avone offers for clothing stores are –
- Advanced Variant Swatches
- Live search and suggestions
- Advanced product filters
- Quickview Pop-up
- Slideshows
- Newsletter Pop-up
- Instagram Shop
And more…
With over 9,000 sales and a perfect rating of 5.0, Avone is an amazing Shopify clothing theme that you can consider using for your online boutique.
3. Kalles – Responsive Shopify Theme for Clothing
If you are looking for a fast-loading clothing theme for your Shopify store, Kalles might be the perfect pick for you. With over 16,000+ sales and an average rating of 4.99, Kalles is widely popular among Shopify merchants, especially clothing brands.
It comes with 50+ pre-designed templates for every page, including the homepage, product pages, categories, etc. It also provides you with 25+ ready-to-use sections that you can use to design high-converting landing pages.
Among its many amazing features, Kalles offers –
- Smart filer options
- Smart Search options
- Advanced product upsells
- Product variation swatches
- Support for video and 3D product media
- Advanced mega menu
If you invest in dedicated apps for these features, you may end up paying $200+ per month, which you can save by using this theme for your fashion store.
4. Blum – Fast-loading Shopify Clothing Theme
If speed is your priority, Blum would be the perfect clothing store theme for you. Upon our testing, all the pages of the Blum theme scored over 80/100 on Google PageSpeed Insights, making it an exceptionally fast-loading theme.
It is designed specifically for fashion brands which you can easily customize using Shopify’s native editor to match the store pages per your branding. It also comes with flexible, well-designed blocks for images, products, videos, quotes, and more, which you can use to add new sections to the pages or create custom pages from scratch.
The theme comes with various clothing product options like color swatches, and size charts, and elements like Shoppable images, In-menu promo, Promo popups, Custom promotion running text, etc., enabling you to make your store highly convertible to boost your sales.
Other useful features that it has to offer are –
- Enhanced search options
- Advanced mega menu
- In-menu promos
- Store Locator
- Lookbooks
Overall, Blum is packed with powerful features that you can use to build a captivating fashion store with visually appealing aesthetics for an optimal user experience and high conversion rates.
5. Frame – Minimal Shopify Fashion Store Theme
If you love minimalism and want to design your fashion store accordingly, Frame would be the right pick for you. With a clean design and a perfect selection of fonts and typography, this theme is ready to use without much customization.
It is incredibly easy to set up and comes with various built-in features such as custom color swatches, a flexible size chart, fit, fabric, and care notes, a second image on hover, and even Instagram and TikTok shopping sections, which are crucial for the success of any clothing and apparel brand.
Additionally, using this theme you can add the following features to your store –
- Enhanced search options
- Advanced Product filtering and sorting options
- Infinite scrolling
- Recommended products
- Mega menu
- In-menu promos
All in all, Frame is a conversion-friendly theme built for fashion brands and retailers. Its minimal design approach with visual storytelling makes it the unique and perfect choice for clothing brands on Shopify.
6. Wokiee – Multipurpose Shopify Fashion Theme
With over 24,000+ sales, Wookiee is another best-selling Shopify theme on Themeforest. It is a multi-purpose theme packed with 90+ stunning pre-design templates and numerous layout options for product and shop pages, giving you complete flexibility to design your store per your preference.
What makes Wokiee stand out is the range of content blocks that it offers. From grid banners, galleries, reviews, and blogs to Instagram and video sliders, you will have sections and content blocks for everything.
Some of the best features that Wokiee offers are –
- Dynamic product filters
- Advanced mega menu
- Various header layout options
- Revolution Slider
- Metafield Editor
- Special Price Countdown
- Wishlist & Compare
The best thing about Wokiee is that it is regularly updated with the latest features and layout options, keeping you updated with industry trends that can increase sales for your clothing store.
7. Kala – Section-based Shopify Clothing Theme
Kala is a Shopify clothing theme that focuses mainly on providing you with various drag-and-drop sections that you can use to create any type of page. You can easily add these sections anywhere in your store pages from the Shopify native theme editor and customize them per your requirements.
It also comes with 50+ customizable homepage templates and layout options for product pages, collection pages, shop pages, and blog pages. To enhance the shopping experience for your customers, it has numerous built-in features, including –
- Ajax wishlist & compare
- Quick shop popup
- Autocomplete search
- Currency Switcher
- Newsletter popup
- Mega Menu
If you are looking for a simple clothing theme, but packed with all the essential features required for your store, Kala would be the right pick. Rest, it is regularly updated, so you will get access to the latest eCommerce features.
8. Shella – Fast & Clean Shopify Clothing Store Theme
Shella is another multi-purpose Shopify theme with a unique and minimal design that will make your store stand out. It comes with 90+ pre-designed store pages that you can easily customize to match your brand look and fee.
With the perfect use of whitespaces, grids, and animations, this theme enables you to create a clothing store with an excellent user experience. Additionally, it has various features that help you generate more sales for your store.
Some of its best features are –
- Product swatches
- MegaMenu
- Lookbook
- Free shipping bar
- Multilingual support
- Countdown timer
And more… If you want to start a dropshipping clothing store, Shella provides you with everything you need to build and grow your business.
9. Minimog – Modern Shopify Clothing Theme
Minimog is a feature-packed Shopify theme with 70+ beautiful and modern templates, perfect for clothing brands. You can easily customize these templates to match your branding styles. Moreover, it is packed with powerful features that can enhance the shopping experience in your store and drive more sales.
Here are some of its key features for clothing stores are –
- Gift wrap option
- LookBook
- Size chart
- Countdown timers
- In-cart offers
- Discount Popup
- Before/after image slider
And more… it also comes with a drag-and-drop builder, which is perfectly compatible with the theme and enables you to easily customize the store pages. You can also use the page builder to create custom landing pages.
10. Porto – Responsive Shopify Theme for Fashion Stores
Porto is another popular Shopify theme that is highly responsive and customizable using the Shopify native theme editor. With 35+ page templates and numerous layout options for headers, sliders, shop collections pages, and product pages, you can easily design and create your clothing store within hours – all without coding.
The theme provides you with enhanced eCommerce features such as,
- Advanced product filter options
- Vertical & Horizontal Mega menu
- Ajax Wishlist & Add to Cart
- Product Quick view
- Currency and language switcher
The best part is that Porto is compatible with popular Shopify apps, giving you the flexibility to enhance your user experience without limitations on apps you can use. So, if you love a simple user interface but want advanced features for your store, Porto would be the right pick.
11. Zeexo – RTL Support Shopify Clothing Theme
Zeexo 2.0 is a multipurpose theme that can be used for a variety of fashion stores for selling clothes and accessories to jewelry. It features a clean and modern design with an emphasis on displaying products to grab shoppers’ attention and encourage them to purchase.
Zeexo comes with 100+ pre-designed store layouts and has a wide range of features to help you build a high-converting clothing store –
- Drag-and-drop page builder
- Mega menus & flyout menus
- Product quick view
- Product image zoom
- Countdown timers
- Colors & image swatches
- Wishlist & lookbook
It also supports RTL layout, making it suitable for stores targeting Middle-east Arabic countries. Besides these features, Zeexo lets you create exit-intent popups to reduce cart abandonment for your store.
12. Lezada – Minimal Multipurpose Shopify Clothing Theme
Lezada is another versatile Shopify theme that can be used for clothing stores. It comes with 5 templates for clothing brands and numerous drag-and-drop sections in the Shopify native theme editor. You can easily customize existing templates and create new ones using these sections and page layout options.
It is fast, responsive, and has a variety of features that make it easy to set up your clothing store, such as:
- Mega menus
- Ajax cart and wishlist
- Product Quickview
- Color Swatches
- Countdown Timers
- LookBook
- Currency switcher
Using this theme, you can also add Video backgrounds in sliders and banners to promote your products or offers. Most importantly, it is highly customizable, giving you the freedom to design your store per your desire.
13. Yanka – Fashion Multipurpose Shopify Theme
Yanka is a user-friendly theme designed specifically for fashion stores of all sizes, from small boutiques to large retailers. It features 18+ homepage layouts and variations of products and cart pages, giving you choices to pick and customize per your requirements.
It also provides you with different banner sections, headers, and mega menu design options that you can use to enhance the UI of your store. For clothing stores, Yanka has a wide range of features, including:
- Advanced product filters
- Size Guide Table
- Wishlist & compare
- Quickview popup
- Newsletter and offer popups
- Add to cart popup
- Color, size, and material swatches
- Lookbook & blog variants
- Sale countdown timer
The theme is Ajax-powered, which means customers can use filters, wishlists, and search options without refreshing the page. Overall, Yanka theme is fashion-centric, which makes it easy to set up as you don’t have to juggle between the non-essential features.
14. Belle – Clothing and Fashion Shopify Theme
Belle is one of the best Shopify clothing themes, but it has not been updated since Dec 2022 (at the time of writing this article) and we have seen several updates within the Shopify ecosystem since then. That’s why we have featured it here.
The theme features 20+ stunning homepage demos and a variety of layouts with different color schemes to choose from. It is also packed with a number of clothing-store-related features that will help you increase sales, such as:
- Powerful mega menu
- Advanced swatches
- Enhanced product filters
- Product recommendations
- Lookbook page
- Banner Gallery
Belle is also powered by Ajax, letting shoppers engage with your store without refreshing the page after every search query, wishlist, and add to cart. The best part is that it is compatible with Shopify apps like Loox, Weglot, Growave, UpPromote, and others, allowing you to add advanced features to your store.
15. Uray – Fashion & Beauty Shopify Theme
Uray is a beautiful and modern theme that’s perfect for small boutique stores. It features a clean and minimalist design with a focus on responsiveness and high performance. It comes with 7 store demos for fashion stores that you can easily customize and has several features that are specifically designed for clothing stores, such as:
- Product swatches
- Product quick view
- Product filters
- Before and after sliders
- Video galleries
- Instagram shoppable gallery
Overall, Uray is a very simple, yet feature-rich Shopify clothing theme that you can use to set up your fashion store.
Found the best clothing store theme for your Shopify Store?
These are just a few of the many Shopify themes for clothing brands. When choosing a theme, it’s important to consider your specific needs and budget. I recommend taking some time to visit the theme page and even browse the ThemeForest marketplace to explore more options before making your decision.
Additionally, you should consider the following tips while choosing a clothing theme for your Shopify store –
- Consider your target audience. What kind of look and feel are you going for?
- Make sure the theme is responsive and mobile-friendly.
- Choose a theme with the features you need.
- Read reviews from other customers before you buy.
- Don’t be afraid to ask the theme developer for support if you need help.
With a little planning and effort, you can find the perfect Shopify clothing theme that reflects your real brand identity in this competitive online market.
I hope this article has helped you narrow down your choices for the best Shopify clothing theme for your online store. Now, it’s your turn to pick the most suitable one for your Shopify clothing store, start selling soon.
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