In the world of eCommerce, building anticipation for your upcoming store is a crucial step in ensuring a successful launch. One effective way to generate excitement and start gathering potential customers is by creating a “Coming Soon” page on your store.
Fortunately, with Shopify, you can easily create a “Coming Soon” page within minutes, without requiring any technical expertise.
In this step-by-step guide, we’ll show you two simple ways to create a coming soon page on Shopify with best practices to help you make the best use of it.
Ready? Let’s get started.
Method 1: Use the Shopify Password page
Shopify, by default, creates a password page for password-enabled stores. It enables you to create a coming soon page only for the store pages (not for product pages) by making some changes as follows –
Step 1: Go to Online Store > Preferences from the left sidebar. Once the Preference window opens, navigate to the Password Protection section.
To create the coming soon page, click the “Enable password” as shown in the image above.
Step 2: Next, head over to Online Store> Themes from the Shopify dashboard and click the “Customize” button to open the theme editor.
Step 3: In the theme editor, click the dropdown menu at the top and select the password page. This will take you to your theme’s default coming soon page, as shown below.
Step 4: Now, you can customize this page by modifying the password header, body content, email signup banner & footer. It should take less than 10 minutes and the page can appear like this.
In this process, Shopify doesn’t provide you much flexibility to design the page and add elements like a countdown timer to make it more appealing.
Method 2: Use Shopify Coming Soon Page App
Another way to create a stunning coming soon page with more design and customization flexibility is by using one of the above-listed coming soon page apps.
I highly recommend using PageFly because it enables you to create converting coming soon pages and lets you make other kinds of landing pages. It is packed with 50+ landing page templates for different functions, including the basic store pages such as About, Contact Us, Products Pages, and more. You can read our detailed PageFly review to know more.
Alternatively, you can consider using one of the Shopify coming soon page apps that enable you to create beautiful under-construction or pre-launch pages for your store.
Best Practices for Creating Shopify Coming Soon Pages
By now, you know two ways to create coming soon pages for your store. However, before creating a coming soon page, I think you should know best practices to ensure that you are making the best out of your coming soon landing page.
Here are some of the proven practices for coming soon pages –
1. Add Email Sign-up Form
The essence of adding an email signup form is to collect invaluable info like name, email address, phone number, etc., to keep them updated with your store status and nurture them to visit the store again.
This is where you have to strategically design email signup forms to entice visitors to share their details. Here are a few tips you can consider to create a compelling signup form –
- Keep the signup form minimalistic & distraction-free
- Add subtle colors and images to give a royal look
- Do not include more than two fields – let it be short
- Write a compelling CTA that persuades visitors to perform the desired action
- Tell visitors what they will get upon signup
2. Set a countdown timer
A countdown timer is an inevitable element in a coming soon page. It psychologically piques the customer’s interest by injecting the FOMO element. Simply put, you can influence your customers’ minds by boosting urgency in their minds. This eventually makes them sign up and avail the benefits.
3. Offer an incentive
Offering incentives is one of the most effective ways to make customers sign up for your prelaunch. You can offer early product access, attractive discounts, gifts, etc., to encourage visitors to subscribe to your email list.
4. Make it mobile responsive
Almost billions of users worldwide browse and shop via smartphones. Therefore your coming soon page must be well-designed to adapt to any device type. It guarantees higher conversion rates and delivers a rich mobile experience to customers.
Wrapping Up
Creating a Coming Soon page on Shopify is a simple yet effective strategy to generate buzz around your upcoming store. By following these steps and infusing creativity into your design and messaging, you’ll be well on your way to building anticipation and setting the stage for a successful launch.
Remember to engage with your audience through social media and other channels, keeping them excited and informed leading up to your store’s grand opening.
