Best Email Marketing Apps for Shopify in 2021

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Best email marketing apps for shopify

Are you looking for the best email marketing apps for your Shopify Store?

No matter what the world says about email marketing is dead. When it comes to eCommerce marketing, we know how crucial email marketing can be for driving engagement and grow sales revenue. 

In this article, I will show you the five best email marketing apps you can use for your Shopify store. But before going ahead, you must consider the following factors to compare the email marketing apps –

  1. Ease of use
  2. Email builder and design customization
  3. Flexibility in automation flow
  4. Customer data analysis
  5. Analytics Reporting
  6. Integration with other tools that you are already using.

To make it easier for you to select the best app that meets your business needs, we will highlight these factors for each marketing tool.

Ready? Let’s get started.

1. Omnisend

Omnisend - Shopify best email marketing app

Omnisend is not just an email marketing app; it is an omnichannel marketing platform that allows you to deliver a personalized customer experience across all marketing channels, including SMS, Facebook, and Google Ads.

Automation –

  • You can automate your workflow across all marketing channels by synching customer lists with Facebook and Google Ads in realtime.
  • Use a pre-built automation workflow that delivers unique customer experience across all channels based on their behavior like product views, ad click, product added to cart, and other past purchase behaviors.

Customer Data Collection and Analysis –

  • Omnisend allows you to collect email lists with mobile-friendly forms using which you can collect all sorts of information from visitors and track their behavior on your site. 
  • You can use sign-up boxes, pop-ups, wheel of fortune, and create landing pages to build your email list and collect data.

Personalization –

  • Using different engagement metrics, channels, segments, and tags, you can deliver unique ads, emails, and SMS to gain more conversions.

Reporting –

  • Using cookieless tracking, Omnisend can provide a cross-channel, cross-device revenue attribution so that no sales get lost in the multi-channel customer journey.
  • Using the Live View tab, you can see which products are being viewed, added, or removed from the cart, purchased.
  • You can also compare real-time revenue generated from your campaigns and automation directly in your Analytics Dashboard.

Integration –

  • Being an omnichannel marketing app, it easily integrates with Facebook and Google Ads to create custom and lookalike audiences to retarget and find new customers.
  • It also integrates seamlessly with major Shopify apps like, Yotpo, AfterShip, Recharge, Nosto.

Pricing –

Omnisend offers three premium plans, among which the Standard plan covers almost everything you need for email marketing and automation. Here’s how it’s pricing structure looks like –

  • Up to 1,000 subscribers and 15,000 emails/month: $20 per month
  • Up to 5,000 subscribers and 60,000 emails/month: $60 per month
  • Up to 10,000 subscribers and 120,000 emails/month: $102 per month

2. Drip

Drip Shopify email marketing app

Drip is one of the unique Shopify email marketing apps that allows you to create automation around every step taken by customers in your Shopify store, which drives a massive engagement on website and email campaigns and thus the sales.

Automation –

  • To automate the customer journey, you can simply choose from one of their pre-built workflow and email templates that include cart abandonment recovery, coupon welcome series, and campaigns to win back ‘at-risk’ customers.

Customer Data Collection and Analysis –

  • Drip gives you the ability to collect and organize every ounce of customer data across your marketing channels from page visits, and email opens to ad clicks, and cart add using “Tags.”
  • You can add “Tags” for every interaction you can use to see how people interact on your site and other marketing channels.

Personalization –

  • Using the tags, you can implement behavior-based automation that ensures your emails are the right people at the right time.
  • It allows you to add dynamic content in your email body to display product recommendations, discount codes, and top-selling products specific to each customer.

Reporting –

  • Dashboards in Drip show you must-have email engagement metrics and revenue details, such as revenue per person, for every email and workflow
  • Understand where your revenue is coming from, what’s working, and what you can do better using the automatic revenue attribution report. 

Integration –

  • Drip integrates seamlessly with major marketing platforms and apps like Facebook Ads, Google Ads, Drift, JustUno, FOMO, Textiful, allowing you to track and retarget your customers with personalized content.

Pricing –

  • Up to 1,000 subscribers: $29/month
  • Up to 5,000 subscribers: $89/month
  • Up to 10,000 subscribers: $154/month

3. Klaviyo

Klaviyo Shopify email marketing app

Klaviyo is one of the best Shopify email marketing apps designed specifically for eCommerce businesses. According to Klaviyo, the eCommerce stores switching from other email marketing apps to Klaviyo sees an average of 67x increase in ROI – if that’s real, then what else an online entrepreneur desires from an email marketing tool.


  • It provides comprehensive pre-built workflows, email templates, and autoresponders that you can use to automate messages across the entire customer journey. 
  • You can easily set up emails from welcoming a new customer, cart abandonment to post-purchase to win-back the lost customers.

Customer Data Collection and Analysis –

  • Klaviyo’s free Form Builder allows you to collect more information about your customers and grow your email list without any coding. 
  • The customer profile provides a unified view of your customer’s actions, preferences, behaviors, and history.
  • Klaviyo provides predictive analytics like churn risk, customer lifetime value, and smart send time that saves you a lot of time and allows you to deliver personalized emails.


  • You can target customers based on any event, profile, metrics, and even location or date.
  • Add dynamic blocks in the email body to pull personalized product recommendations for each customer based on their behavior.


  • Klaviyo provides ROI-based reporting that lets you see sales from email marketing and other channels based on actual transactions.
  • Product Performance Report provides you data on product performance across key funnel metrics like browse, checkout, and purchase.
  • Use Campaign Performance Report to analyze trends and uncover opportunities to adjust your campaign sending strategy.

Integration –

  • Klaviyo integrates seamlessly with other essential Shopify Apps and marketing tools like Facebook Ads, Recharge, Zendesk, Swell Rewards,, Aftership.

Pricing –

  • Up to 1,000 subscribers: $30/month
  • Up to 5,000 subscribers: $100/month
  • Up to 10,000 subscribers: $175/month

4. ActiveCampaign

ActiveCampaign SmartrMail Shopify email marketing app

ActiveCampaign is one of the most advanced Shopify email marketing and automation apps. It offers everything you need to run an online business, from sales to marketing. With ActiveCampaign, you get an easy-to-use landing page builder, form builder, and CRM to manage your customer data and compile all the information about them in one place.

Automation –

  • ActiveCampaign allows you to pull in customer information from other platforms and automate their journey throughout the funnel.
  • Using its drag-and-drop workflow builder, you can automate the email campaigns based on any data you have gathered about your customers.

Customer Data Collection and Analysis –

  • Use custom fields to collect the contact information that matters to you most.
  • You can score the leads based on their behavior on your site and other channels. Using this lead score, you can analyze how your most engaging customers are interacting and how you can win back the lost or “at-risk” customers.

Personalization –

  • You can show different content to different contacts using logical conditions on the data you have collected from customers.
  • You can add dynamic blocks in the email body to send personalized emails using any data attribute available in your CRM.

Reporting –

  • From ActiveCampaign eCommerce -specific reporting dashboard, you can track average order volume, total revenue, and the number of new customers on your Shopify Store.
  • Use the marketing revenue report to analyze the campaign and automation impact from repeat customers.

Integration –

  • ActiveCampaign integrates seamlessly with Facebook Audiences, Typeform, Salesforce, Unbounce, Google Analytics, Instapage Shopify Apps.

Pricing –

ActiveCampaign basic plan starts with $9/month and goes up to $229/month for 500 contacts. For starters, ActiveCampaign Plus should be an excellent plan to get started with email marketing and automation.

Here’s how ActiveCampaign Plus plan pricing (paid annually) looks like –

  • Up to 1,000 subscribers: $49/month
  • Up to 5,000 subscribers: $135/month
  • Up to 10,000 subscribers: $199/month

5. SmartrMail

SmartrMail Shopify email marketing app

SmartrMail is specifically designed to get you more sales for your Shopify store. Unlike other tools mentioned in the list, SmartrMail is very easy to use, and it is very beginner-friendly. Just create a free account, Instantly add products to your emails, send email campaigns your customers love based on past purchases, and boom- you can see how much revenue SmartrMail is driving to your store.

Automation –

  • SmartrMail automation workflow is not as advanced as the rest of the tools mentioned. You can create a trigger-based email workflow to send a welcome email, repeat purchase, and win-back email campaigns.

Customer Data Collection and Analysis –

  • SmartrMail provides a free pop-up builder using which you can convert your site visitors into subscribers. You can control the delay and frequency limit to display the popups.

Personalization –

  • SmartrMail allows you to segment your email lists based on product-specific purchase activity, on-site behavior, shopping cart, email activity, and more. 
  • Using such segments, you can send personalized emails with product recommendations, offers, and other campaigns to recover abandoned carts and win-back lost customers. 

Integration –

  • SmartrMail integrated seamlessly with Shopify email collection apps like JustUno, Sumo, and Wisepops.

Pricing –

SmartrMail offers two plans – Standard and Unlimited Plan. In the Standard Plan, you can send 12 emails/month/user. Here’s how the unlimited plan looks like –

  • Up to 1,000 subscribers: $99/month
  • Up to 5,000 subscribers: $99/month
  • Up to 10,000 subscribers: $149/month

Wrapping Up

There are many email marketing apps available on the Shopify App Store, but this article’s objective is to help you choose the best Shopify email marketing app.

And creating a long list of tools won’t make any more comfortable for you to select. Right? That’s why here are the five best email marketing apps for you –

  1. Omnisend
  2. Drip
  3. Klaviyo
  4. ActiveCampaign
  5. SmartrMail

So, which email marketing app do you use for your Shopify store? Let us know via the comments below.

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