WooCommerce is one of the best eCommerce platforms that provides everything you need to build an online store. However, you can’t grow your store without an effective email marketing strategy to nurture leads toward conversion and communicate with existing customers for repeat purchases.
Fortunately, being a WooCommerce user, you have access to plenty of email marketing plugins that you can use to align your store with your email marketing strategy.
In this article, I will show you some of the best WooCommerce email marketing plugins and tools that you can use to run effective email marketing campaigns and generate more sales for the store.
Ready? Let’s get started.
1. Omnisend
Omnisend is a powerful marketing platform for eCommerce businesses. In addition to email marketing, it enables you to combine email with SMS and push notification campaigns to provide omnichannel marketing campaigns for your brand.
Thanks to its native WooCommerce integration, you can sync your product and customer details to your Omnisend dashboard and run effective email marketing campaigns. It comes with pre-build automation workflows and email templates that you can easily customize using its drag-and-drop builder.
With Omnisend, you will get advanced segmentation features that allow you to send highly personalized email campaigns and generate more sales. It also provides you with a robust pop-up and landing page builder that you can use to grow your email and SMS list.
Overall, the Omnisend WooCommerce plugin is easy-to-use and provides access to all its features, without any limitations. You should read our detailed Omnisend review to learn more about its features.
Key Features –
- Direct WooCommerce integration via plugin
- Range of email templates for different types of campaigns
- Easy-to-use drag-and-drop email editor
- Fully customizable popups and landing page templates
- Supports SMS and Push notifications too
- Detailed analytics reporting on marketing campaigns & sales
- 24/7 live chat & email support
Pricing Plans – Omnisend has a free plan that allows up to 250 contacts and 500 emails/month. The paid plans start at $16/month for up to 500 contacts and the monthly billing increases as the contact list grows.
Our friends at Omnisend are offering 10% off on paid plans for our readers. Check the Omnisend discount code for details.
2. Brevo
Brevo ( formerly Sendinblue ) is probably the most affordable yet powerful email marketing plugin for WooCommerce. It was initially designed for transactional emails but has now grown into a complete marketing platform.
It comes with 30+ email templates and an intuitive drag-and-drop builder that enables you to customize the templates or create them from scratch easily. Like Omnisend, Brevo also allows you to combine email and push notifications with your marketing campaigns.
In fact, with its marketing automation tool, you can automate certain tasks in your workflow such as sending transactional updates via email and SMS. You can also update Facebook audience lists to retarget them on Facebook and Instagram with relevant campaigns.
Key Features –
- Allows unlimited contacts
- 40+ customizable email templates
- Easy to use drag-and-drop email editor
- Built-in landing page and popup builder
- Supports SMS, WhatsApp, and push notification campaigns
- Robust live chat support with a lead generation system
- Advanced analytics reporting
Pricing Plans – Brevo WooCommerce plugin is free to use for up to 300 emails/day. The paid plans start at $25/month, allowing up to 20,000 emails per month. You should also know that SMS and WhatsApp credits are not included in these plans and you will have to buy them separately.
3. MailPoet
MailPoet is a native WordPress email plugin with direct integration for WooCommerce. The best thing that I love about this plugin is that unlike Omnisend or any email plugin on the list, Mailpoet allows you to create, design, and send email campaigns directly from the WordPress dashboard.
The plugin comes with a handy drag-and-drop email editor, using which you can create attractive newsletters and customize the default WooCommerce email templates to match your store branding.
Although MailPoet is a pretty amazing plugin for newsletters, it lacks advanced segmentation and personalization features. So, if you are looking for a simple email marketing plugin to send newsletters, abandoned cart emails, first purchase emails, and a few other types of campaigns, MailPoet might be the right tool for you.
Key Features –
- A simple and easy-to-use plugin
- Range of customizable email templates
- Drag and drop email editor
- GDPR-friendly email sign-up form at checkout
- Schedule welcome email for new customers
- Built-in WooCommerce email customizer to update store emails
- Analytics reporting on revenue per emails
Pricing Plans – MailPoet is free to use for up to 1,000 subscribers and allows sending 5,000 monthly emails but with MailPoet branding. You can upgrade to the paid plan, starting at $10/month to remove branding and get access to its advanced features.
4. Klaviyo
Klaviyo is another popular email marketing platform with direct WooCommerce integration via a free plugin. The plugin is easy to use and syncs your store data directly to the Klaviyo platform, allowing you to grow your email list and deliver hyper-relevant marketing campaigns.
In fact, Klaviyo is known for its behavior-based automation and advanced segmentation, which enables you to automatically deliver the right message, at the right time, to the customers for higher conversions.
Klaviyo comes with 100+ pre-built email and automation templates that you can easily customize as per your marketing strategies and branding guidelines and set up campaigns within minutes. It also provides a built-in form builder to convert new visitors into subscribers.
All in all, Klaviyo comes with everything you need to run effective email marketing campaigns for your WooCommerce store. It even allows you to combine SMS with email marketing to reach customers directly and generate more sales. You should also read our detailed Klaviyo review to dive deeper into its features and capabilities.
Key Features –
- 100+ customizable email templates and automation workflows
- Easy-to-use drag-and-drop email editor
- Visual automation builder with email and SMS communications
- Built-in popup and form builder
- Add a GDPR-friendly marketing list option at the WooCommerce checkout
- Advanced email segmentation feature
- Provides real-time sales and analytics reporting
Pricing Plans – Klaviyo WooCommerce plugin is free to use for up to 250 contacts and 500 monthly email sends, with access to all its features. Once the limit is exceeded, the pricing plan starts at $20/month for email and $35/month for Email + SMS marketing features.
5. Drip
Drip is another leading eCommerce marketing platform with a powerful WooCommerce email marketing plugin. It comes with everything, from email builder, automation workflows, and popups to building your email list and delivering successful marketing campaigns.
Drip’s WooCommerce plugin syncs your product catalog and customer data to its platform, allowing you to run targeted and personalized email campaigns and activate automation workflows like abandoned cart, win-back, welcome series, and more to grow sales and revenue for the store.
Finally, it comes with an incredible popup and quiz builder with a range of templates that you can use to boost conversions for your store and grow your email list. You can also enable spin-a-wheel popup to gamify the experience for your customers.
Want to learn more? Read our in-depth Drip review to know everything about it.
Key Features –
- Intuitive drag-and-drop email builder
- Powerful visual email automation workflow builder
- Range of customizable email and automation workflow templates
- Built-in forms, popups, and quiz builders
- Supports A/B testing for email subject lines and content
- Powerful audience segmentation options
Pricing Plans – Drip’s pricing plan is fairly straightforward. It is based on your list size and sends volume, starting at $39 for up to 2,500 contacts. It also offers a 14-day free trial.
Found the best WooCommerce email marketing plugin?
Emails are one of the vital elements of an effective eCommerce marketing strategy – you can’t have one without including email. It enables you to communicate directly with customers and prospects and keeps you in full control, which probably no marketing channel offers. So, if you want to grow your WooCommerce store with email marketing, you should go ahead and pick the most suitable email plugin.
If you are looking for a simple email marketing plugin, then MailPoet would be my top recommendation for you. However, if you want to leverage advanced marketing automation and customer segmentation for personalization, Omnisend would be the perfect pick for you.
Rest assured, all the above-listed email marketing plugins are amazing and most of them offer free plans or trials. So, you should test their features and functionalities before investing in their paid plans.
Moreover, you should choose the one that helps you implement your marketing strategies, fits into your current tech stack, and most importantly, fits into the budget. If you are new to WooCommerce and looking for more plugins, you should check our list of the best WooCommerce plugins.
