As we outro 2022, businesses should be busy calculating annual revenue and analyzing their marketing strategy. Businesses must clear up their fruitless approaches and employ more profitable strategies.
Whether you run an eCommerce business, or other businesses, knowing digital marketing trends is key to survival and growth in 2023. So, have you grasped how the digital marketing trends will be next year?
If not, this article will come in handy for you. We’ve garnered ten digital marketing trends to watch in 2023. Consider some points below to build a more robust marketing strategy and stay ahead of competitors!
Ready? Let’s get started.
1. Personalized Marketing is Still a Must
Thanks to the advent of technology, businesses can approach target customers more accurately. Personalized marketing helps companies leave a better impression on prospects and build excellent customer experience.
A report reveals that 44% of buyers are disappointed with brands that don’t personalize their shopping experience. Marketers can use personalized tools to pull in potential customers more comfortably.
Some examples of personalized marketing include targeted emails, custom video messages, text animation, targeted ads, and more. Software like HubSpot, OptinMonster, and Proof are best known for their personalization features.
They have a bunch of useful features that can read the characteristics of your audiences or target customers. You can also get personalized content recommendations according to your target customers.
2. Influencer Marketing is Still Preferable
Influencer marketing is one of the most effective strategies to drive sales. Influencers are more reachable for smaller businesses. They have competitive rates compared to hiring celebrities to advertise or endorse products.
Instagram and YouTube influencers are way more preferable for today’s audiences. With visual content, they can influence audiences more powerfully through informative posts.
Brands can ask them to try and review their products. Or, ask them to feature your products in their daily vlogs for more subtle marketing. Some influencers are open to negotiation about endorsement content.
Choose influencers who have good knowledge of your niche. It will be more influential as audiences already value them as trustable persons. Consider some points below when choosing an ideal influencer for your product.
- Content authenticity
- Experienced and professional content creator
A good influencer must produce authentic content for your product, whether it’s an Instagram post or YouTube video. Moreover, trusting someone experienced in content creation is always a must.
3. The Needs for Instant Gratification from Brands
In a fast-paced society, people want to proceed with everything quickly, including online shopping processes. Complicated, limited, and time-consuming processes will make customers leave your brands.
Businesses must leverage technology to provide instant gratification. AI-powered tools and machine learning are two technologies that can help boost customers’ shopping experience.
For instance, you can use automated email marketing to respond to customers’ actions. You may send them a thank you or confirmation email after they make a purchase. Another example is providing an auto-filled form to speed up the checkout process.
4. Chatbots for Better Customer Service
66% of consumers say they expect to engage with someone immediately when contacting a company. Chatbots can be a great help you provide instance engagement to customers and visitors on your site. It substitutes the role of human customer service with a machine. However, customers can reach out to a company representative anytime if chatbots can’t give answers.
eCommerce customer service software like Gorgias enables you to set up automated answers to common questions like “Where is my order?.” For queries that involve human intervention, it creates tickets and assigns them to agents for rapid resolution.
Successful eCommerce brands perform an excellent usage of chatbots in customer service. Their chatbot can assist customers in finding products, getting deals, and placing orders quickly. Customers can conveniently place their orders with minimum human interaction.
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5. Focus More on Customer Experience
An excellent customer experience is crucial for a long-lasting business. Rather than focusing only on generating sales, companies should improve their marketing efforts to provide a better shopping experience.
Customers must have quick and seamless access to search products, reach out to customer service, and more. Most importantly, you should optimize the checkout page for excellent customer experience and a higher conversion rate.
With a great customer experience, a business can garner loyal buyers and increase brand awareness.
You can improve customer experience by considering some points, as follows:
- Understand your customers
- Provide a quick response
- Give solutions immediately
- Show empathy for the problems they face
- Ask for feedback from customers
- Support your team with top-tier facilities
- Respond to customer reviews and testimonials
- Provide a convenient buying process
You can also improve customer experience by optimizing your website’s user experience (UX) elements. You can use more video content, add animated elements, employ a minimalism concept, optimize speed load, and more.
6. The Rise of AI and Machine Learning
Artificial intelligence (AI) and machine learning will still dominate the digital marketing landscape in 2023 and, perhaps, beyond. Over the past few years, AI-powered tools have been a great help for digital marketers.
AI has enabled marketers to automate their routines, such as segmenting customers, managing campaigns, generating leads, distributing content, and so on.
AI and machine learning technology also help marketers to collect, identify, analyze and interpret enormous amounts of data effectively. Marketers can save countless hours drawing marketing outputs and following the latest trends.
You may have used some AI-based tools for some time. Some well-known examples of AI-based and machine-learning tools for marketing are MailChimp, Grammarly, Jasper AI, Acrolinx, and more.
7. Live Streaming is Rising in Popularity
Almost all social media platforms have a live streaming feature, including Facebook, Instagram, and YouTube. The popularity of live-streaming videos has become an everyday talk among businesses.
A survey of 1,000 participants discovered that 80% prefer watching live videos to reading a blog from brands. With that in case, hosting a live streaming video daily, weekly, or monthly can help you boost sales on your store.
Besides live streaming, brands can also host webinars or online events to meet and interact with audiences virtually. This way, you can build stronger relationships, gain trust with audiences and boost sales significantly.
- Further Reading: Best webinar software for small businesses
8. Social Responsibility Will Attract Many Customers
Brands that show social responsibility will gain more attention from customers. In 2022, such a marketing strategy can build positive impressions from audiences. They will value you more than just a brand.
Show audiences that your brand takes a role in shaping and promoting a better society. A report reveals that 66% of U.S. customers agree to spend more on products from brands that show social commitment.
Some companies that have been doing social responsibility are Johnson & Johnson, Google, and Coca-Cola. Johnson & Johnson has been using the power of the wind to provide safe water to communities and Google splurged $1 billion for renewable energy projects, while Coca-cola is promoting sustainability by collecting and recycling water bottles. You can start simply by preventing plastic packages or supporting a local charity.
9. Focus on User-Generated Content
User-generated content is content from customers. It’s like a mouth-to-mouth marketing strategy, but virtually. User-generated content can be reviews and testimonials in written or visual form.
The more user-generated content a brand has, the better its marketing and sales flow. Brands can also boost user-generated content, such as reposting customers’ posts about your product on Twitter and Instagram.
User-generated content can significantly shape prospects’ shopping decisions. People look for others’ reviews of a product they want before purchasing. The more positive reviews they discover, the more likely they will buy the product.
Therefore, marketers should encourage customers to submit product reviews with photos and videoes, which you can later use as user-generated content for social media posts and promotions. You can also reward customers with loyalty points for submitting such reviews on your website and social media.
- Further reading: Best Shopify product review apps
As the new year is on the peep, businesses should set new goals and strategies to grow their businesses. Knowing the upcoming trends in the following year is key to staying competitive and relevant in an intense global market.
Invest in digital marketing tools to assist you throughout 2023. You may need to splurge some money on them, but you will have a wider chance to get a sweet year. You can easily generate personalized content, identify the target audience, optimize your website performance, and many more.
All in all, the above points will most likely be digital marketing trends in 2023. You can get the ball rolling from now to reap the best results next year. You may find more trends as the days pass, so be quick to make adjustments for a fruity 2023!