As a designer or creative artist, you put in your full potential to capture enriched media, work on crafting beautiful products, and much more.
But there are chances that you might find it hard to sell your creative work online as there are tons of eCommerce platforms available on the web, making it difficult to choose the best one.
If you are facing such challenges, then you are in the right place. In this article, I’ve compiled the list of best eCommerce platforms for artists, assisting you in choosing the most suitable platform to promote and sell your creative works.
Ready to bring in more admiring eyes to your creative work? Let’s get started.
1. Squarespace – Best platform for artistic website designs
Squarespace is one of the leading website builders which provides stunning templates that adds a sensible touch to presenting creative artworks. It is a design-focused eCommerce platform which makes it widely popular among artists like photographers, videographers, painters, and graphic designers.
Above that, its easy-to-use drag and drop builders enable you to customize almost every element of the site pages. It also comes with a mobile editor, allowing you to customize the site for mobile devices and provide a smooth user experience across all devices.
Further, Squarespace has everything to help you drive traffic, sell and manage your products easily. It allows you to optimize pages for SEO by adding meta tags, keywords, and more to rank higher on search results.
As an artist, you want to present your artworks in a creative manner, Squarespace understands this, thus provides you with incredible gallery pages with stunning templates. It also has Gallery block options like Stacked, slideshow, Grid, or slider, allowing you to showcase products in the best possible ways.
If you want to outsource the production of your products, Squarespace is compatible with Printful, one of the best print-on-demand apps that take care of all the essential processes like inventory, and production of custom printed products to your customers. It also ships the products to customers without your involvement in the process – this saves your time and allows you to focus on designing instead of managing the store.
Another helpful feature offered by Squarespace is its pop-ups and bars builder, which you can leverage to promote offers or add announcement bars throughout the site to generate more sales.
Finally, Squarespace is a design-driven eCommerce platform. So, as an artist, it gives you complete freedom to play with the look and feels of the store and showcasing your articles in the most beautiful manner.
2. Wix – Easiest platform to build an online store
Wix is the most popular platform used by many businesses to build their own customizable websites. With its most efficient drag-and-drop builder, you can quickly build a professional website that does not require any coding.
Wix is best known for running your businesses, selling your products online using Wix ADI, and showing portfolios to your audience.
One of the significant advantages of this platform is that it offers different templates based on various categories: business, blogging, photography, etc. These templates are highly responsive and fit well on both mobile and desktops versions.
Artists can make the most out of Wix by using the Wix Art Store app to sell digital art and printed artworks without any hassle.
Personalization is the key to attract more customers, and Wix Art Store offers this by providing 12 customizable layouts to build your stunning store. You can also add a custom watermark for your products, which assists your branding efforts.
If you want to sell top-notch digital images, then the Wix Pro Gallery app is highly recommended. It is an add-on that helps you grab all your customers’ eyeballs by choosing the perfect layout to showcase images, videos, and text. Wix Pro Gallery also comes with built-in image protection by which you can manage your images to be in protected status.
When setting up payments via Wix Art Store, you need to choose the appropriate payment method based on the type of product you sell to your customers.
You can undoubtedly opt for Wix as it offers flexible customization options to build an eCommerce site and comes with a lot of apps allowing you to give an artistic touch to display the images of your work and keep it secured.
3. Shopify – Most popular eCommerce platform
Is Shopify on your bucket list to launch and sell your artworks online? If Yes, I would really appreciate your choice.
Shopify is the most popular eCommerce platform focused on helping you build an online store quickly and grow your sales and revenue to the next level.
You can integrate your Shopify store to major social media platforms and other marketplaces, expanding your discoverability. Along with that, it comes with the app store, where you can find all the essential tools and apps to add features to the store.
Shopify offers tons of unique themes for artists allowing you to choose the best theme that genuinely caters to the needs and requirements to build a beautiful online store to sell your creative works.
- Check out: Best Shopify Themes
Shopify also provides website templates for art and photography that you can use and customize according to your preferences and start selling the artworks to your customers.
Another best part about Shopify is that it also offers a mobile app whereby you can easily manage your digital galleries and track your business growth.
Bottom line, whatever you might want to sell, be it a physical or a digital art product, Shopify is the ideal solution that provides all the essential features and offers a wide variety of shipping and payment integrations.
- Check out: Shopify tutorial to build an online store.
4. Weebly – Free eCommerce Platform for Artists
Weebly is one of the most familiar website building platforms, and it is highly recognized for its splendid SEO services. This is where the platform gives life to your products as it extends your talent to be visible to a large number of people.
If you are a beginner and want to get started with selling your digital art online, Weebly is the best choice. You can also build your art store using Weebly’s free plan, but it has very limited features.
If you wish to educate your audience by writing blogs, then Weebly offers you that. It provides beautiful themes that you can use along with your online store to provide a better user experience to visitors. It supports the top payment gateways like Stripe, Square, and Paypal Express.
I recommend Weebly because of its high affordability. Though they provide the most suitable templates for displaying your products, they aren’t as impressive as other platforms.
5. WordPress – Free Website building Software
I would strongly say that there wouldn’t be a single artist out there who is not familiar with WordPress. This platform offers deluxe features for creative artists to beautifully construct their websites to display and sell amazing products.
With WordPress, what’s not possible? You can easily install WordPress, a hosting platform, set up a theme, and start adding your products online. It offers top-notch themes for artists that come with plenty of customizations, page templates, widgets and offers tons of eCommerce plugins, including WooCommerce to add eCommerce functionality on your site.
- Check out: Best WordPress plugins for eCommerce site
WordPress is one of the recommended eCommerce platforms for artists because it offers a great content management system. You can add and embed custom images, text, videos, etc. That too for an artist, editing is an ongoing task, and you can tackle this productively by using this platform.
Above all, you need not stress optimizing your website to get indexed on Google as WordPress is an SEO-optimized platform. You can also add SEO plugins like Yoast SEO or RankMath to optimize your website content for search engine visibility.
So if you are a creative artist and want to build your site with more custom design flexibility, WordPress is your perfect eCommerce platform.
However, one crucial point to note is that you need to have at least basic technical knowledge and awareness to build and manage a WordPress site. If you are considering building your online store on WordPress, you should check out my WooCommerce tutorial to create an eCommerce site.
6. BigCommerce – Powerful eCommerce platform for artists
BigCommerce is an exceptional eCommerce platform with powerful features that helps businesses deliver an amazing experience to their customers.
It becomes a magnanimous choice of using this platform for artists as you can sell your digital products across various social media like Facebook, Instagram, and Pinterest, which drive visibility and increase your brand value.
This platform offers templates that are highly focused on creating top-notch images and customize your store by enabling product reviews. It provides a considerable amount of theme options for showcasing your artwork on your storefront.
Though BigCommerce is ideal for merchants or retailers, artists can also get highly benefited by displaying their creative art online by designing an attractive e-commerce website that comes with decent theme customization options and plugins.
One of the most significant advantages of selling your art at BigCommerce is that it has a partnership with Alibaba so that you can get connected to hundreds and thousands of artists on the platform and build a strong foundation for digital products to be scaled up to the next highest level.
So if you want a scalable eCommerce platform that offers more distribution channels for your art products, then BigCommerce is the one-stop destination for you.
7. BigCartel – Easy eCommerce platform for Artists
BigCartel is the leading eCommerce platform for artists and creators to sell their products online. It is considered to be the most flexible platform as it offers simple yet powerful features.
The themes offered by BigCartel are highly responsive for mobile versions and are user-friendly so that you can provide a seamless visual experience for your digital products.
This supercharged platform provides you all the tools that you need to run your art store effectively. You can run promotions, update your products, and also check your statistics.
BigCartel’s ideal goal is to serve creative artists and small businesses who are on the verge of leveraging their footprint online. It allows you to instantly modify fonts, colors, media, etc., without complicated steps. It provides seamless integration with PayPal, Stripe, and other payment gateways.
Like other eCommerce platforms, BigCartel also allows you to launch and sell your creative artworks on Facebook, which is an added integrity to showcase your talent to the world.
In a nutshell, you can effectively develop your art store from scratch as BigCartel serves as an exclusive platform for creative artists only.
Choose the best eCommerce platform for your arts
Choosing the right platform to build an online store is the most crucial step in starting an online business. And all the platform mentioned above has their own advantages and disadvantages.
The best eCommerce platform to sell and promote your creative works entirely depends on needs, products, goals, and most importantly, budget.
So, if you’ve limited or no budget to start your online store, Weebly and BigCartel would be the best platform for you to set up your eCommerce site. They offer a free plan to get your store live and above all their pricing model is cheaper than most of the platforms.
If you want to sell photographs, videos, or custom-printed products, I would recommend Wix or Squarespace. You can set up a beautiful eCommerce site for your artworks in no time without any hassle. Also, they offer impressive templates allowing you to give an artistic feel to your site.
Shopify and BigCommerce are powerful eCommerce platforms and if you already have an established audience or you can afford to invest big in marketing and promotion of your artworks, these platforms would be the best choice for you.
Finally, if you have the basic technical knowledge to build an online store and want to leverage one of the best content management systems to build and grow your business, WordPress would be the right platform to build your eCommerce site. WordPress gives you 100% flexibility with design and features to add to your store which you can’t find on any other platforms.