When it comes to eCommerce email marketing, Klaviyo is probably the most popular platform that everyone knows about. It provides you with everything you need to run effective email and SMS marketing campaigns that drive sales for your online stores.
From contact segmentations, visual email builder, and automation workflow to direct integration with major eCommerce platforms and tools, it is packed with all the advanced features you want in a marketing automation tool.
However, it doesn’t make Klaviyo the perfect platform for every business, right? In fact, I know several merchants who turned away from Klaviyo for multiple reasons, the major one being its overwhelming advanced features that many store owners don’t find useful for their business.
If you are also one of them and looking for its best alternative, then this article is for you. I have compiled some of the best Klaviyo alternatives and reviewed them to help you pick the right one that fulfill marketing needs and matches your budget.
Ready? Let’s get started.
1. Omnisend
Omnisend is a powerful marketing platform that enables you to provide an omnichannel shopping experience to your customers by combining email with SMS and push notifications.
It is considered to be the best Klaviyo alternative because it is also packed with features such as email automation, advanced segmentation, and personalization. In fact, Omnisend goes beyond that and allows you to include push notification messages in the automation workflow.
Additionally, it comes with a built-in pop-up and sign-up form builder, which you can leverage to create attractive popups for your website to grow your email and SMS lists.
Want to learn more about its features and functionalities? Check out our detailed Omnisend review.
Key Features –
- Offers a free plan with basic features
- Provides customizable email templates
- Provides pre-built automation workflows
- Allows creating advanced customer segments
- Allows A/B testing of email campaigns
- Integrates with major eCommerce platforms
- Provides detailed analytics reporting
Pricing Plans – Omnisend has a free plan that allows up to 250 contacts, 500 emails and push notifications. You will also get free 60 SMS credits monthly.
The paid plans are based on the services you want and the number of contacts. For up to 500 contacts, the standard plan costs $16/month and $59/month for the Pro plan. You can use our Omnisend discount code to get 10% off for the first 3 months on any of the paid plans. It is applicable even if you are already using its free plan.
2. Privy
If you are a Shopify merchant, Privy can be a great Klaviyo alternative for you for email and SMS marketing. It comes with everything you need to leverage email and SMS to generate more sales, minus the steep learning curve that comes with Klaviyo.
Privy is a dedicated Shopify marketing app that focuses on simplifying email and SMS marketing by providing ready-to-use email templates and automation flow, packed with best practices for higher conversions.
Overall, if you are a beginner with no expertise in email and SMS marketing, Privy can make it easier for you to set up effective campaigns with just a few clicks. Moreover, you can customize it to match your store branding.
Key Features –
- Drag-and-drop email editor
- Hundreds of customizable email templates
- 6 pre-defined email and SMS automations
- Pre-loaded smart customer segments
- Powerful pop-up builders with various design elements
- Direct integration with Shopify and popular apps
Pricing Plans – Privy has a free plan that allows up to 100 contacts and provides access to all popup types. For full access to email marketing, you will have to opt for one of its paid plans, starting at $30/month.
3. Brevo
Brevo ( formerly Sendinblue ) is a complete CRM suite that allows you to send targeted and personalized campaigns via email, SMS, and WhatsApp. You can also set up automated emails for transactional information, newsletter, and other types of campaigns from its workflow builder.
Apart from email and SMS campaigns, Brevo provides a built-in landing page and popup form builder, which you can leverage to generate leads and boost the conversion of marketing campaigns.
If you are looking for an affordable email marketing platform packed with other marketing tools, Sendinblue might be the best Klaviyo alternative for your business.
Key Features –
- Unlimited contacts
- 40+ responsive email templates
- Drag-and-drop email editor
- Landing Page and popup builder
- Advanced contact segmentation
- A/B testing for email campaigns
- Email heatmap reporting
- Detailed email performance analytics
Pricing Plans – Brevo has a free plan that allows sending up to 300 emails per day. The paid plans start at $25 for 20k emails/month and offer custom pricing for advanced integrations and features.
4. Moosend
Moosend is another powerful Klaviyo alternative that focuses on providing the simplest user interface with advanced marketing tools. It comes with a beginner-friendly drag-and-drop email editor and workflow builder, making it easier for anyone to automate email marketing for their online store.
The best thing about Moosend is that it comes with a plethora of email and automation workflow templates that you can easily customize to fit your branding and marketing strategies.
Apart from email marketing and automation, Moosend is equipped with a powerful landing page and popup form builder that can come in handy to boost your conversion rate and generate more sales.
Finally, compared to Klaviyo, Moosend offers plenty of powerful email marketing features and other tools at a very nominal cost. So, if you are tight on budgets yet looking for the best email marketing tool for your store, Moosend might be the perfect match for you.
Key Features –
- User-friendly drag-and-drop email editor
- Fully-customizable email templates
- Provides various email automation templates
- Create advanced email segments
- A/B test email subject lines and content
- Built-in popups and landing page builders
- Powerful performance analytics reporting
Pricing Plans – Moosend offer a 30-day free trial with access to all its features and unlimited email sends. The paid plan starts at $9/month for up to 500 contacts.
5. SmartrMail
SmartrMail is a dedicated email marketing software for eCommerce. It specializes in conversion-focused email campaigns like cart abandoned recovery, welcome series, product recommendations, win-back emails, and more.
With SmartrMail, you can deliver personalized email campaigns on autopilot based on your customer behavior, purchase history, and campaign engagements. Compared to Klaviyo, it offers basic targeting and personalization features, which makes it ideal for businesses with simple email marketing strategies.
What I like the most about SmartrMail is its easy-to-use email editors and ready-to-use templates, making it easier for anyone to set up effective email campaigns to engage shoppers and drive more sales.
Overall, SmartrMail is a great Klaviyo alternative for eCommerce businesses looking for simple ways to execute impactful email campaigns without the learning curve that comes with Klaviyo.
Key Features –
- Ready to use email templates
- Easy-to-use automation builder
- Pop-up form builder
- A/B testing for email subject lines
- Direct integration with Shopify, BigCommerce & WooCommerce
Pricing Plans – SmartrMail has a free plan that allows up to 250 subscribers and 5,000 emails per month. It offers two paid plans – The Standard plan starts at $19/month, allowing 12 emails/subscriber & the Unlimited plan at $99/month for up to 5,000 subscribers, allowing to send unlimited emails.
6. Drip
Drip is another eCommerce-specific email marketing platform that comes with powerful automation and segmentation features. Drip doesn’t provide SMS marketing services, So if you are just looking for an email marketing platform, it might be the best Klaviyo alternative for you.
With Drip, you will get everything you need to deliver highly targeted and personalized email campaigns to your customers for higher conversion. Its email builder is also beginner-friendly and allows you to design the campaigns as you desire.
Moreover, like Klaviyo, Drip also comes with an intuitive pop-up and signup form builder, which you can use to promote offers and build your email lists. You can read our comprehensive Drip review to learn more about its features.
Key Features –
- Provides pre-built email templates for various campaigns
- Powerful point-and-click visual email editor
- Provides pre-built email automation flow
- Create advanced email segments for personalization
- Advanced split-testing with automation workflow
- Detailed performance analytics reporting
Pricing Plans – Drip has simple pricing starting at $39/month based on your list size and sends volume. It offers a 14-day free trial before any cost deduction.
Found your best Klaviyo alternative?
Klaviyo is undoubtedly the most advanced and powerful email marketing platform for eCommerce businesses. It is perfect for businesses with expert email marketers to manage the platform and make the best out of it.
However, if you are new in the eCommerce space with no expertise in email marketing, Klaviyo can be overwhelming because of its advanced features and steep learning curve. You might just need a simple email marketing platform that helps you run effective campaigns for your business.
So, whether you are looking for a cheaper or less sophisticated Klaviyo alternative, I have showed you some of the most reliable email marketing platforms that you can use for your eCommerce marketing. Now, it is your turn to pick the one that you find suitable for your business and start setting it up to generate more sales.
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