Creating an eCommerce site on Shopify is too easy – need to choose a theme, customize it, add products, and start selling them. And that is one of the reasons behind the popularity of Shopify among online entrepreneurs.
However, setting up an online store on Shopify won’t bring business for you – you cannot expect customers flooding to your Shopify store immediately after the launch.
Instead, you need to market and promote your Shopify store among your target consumers to get them aware of your online store and the products you sell.
Fortunately, Shopify has tons of marketing apps that can help you bring a broader reach and generate high sales and conversions for your eCommerce store.
In this article, I will show you some of my favorite and the best Shopify Marketing Apps that you can use to drive more traffic to your store, boost customer engagement, and improve the conversion rate of your store.
Are you geared up? Let’s get started.
1. Omnisend – Email & SMS Automation
Omnisend is a powerful Shopify marketing app that enables you to set up email and SMS automation for your store. It amplifies your customer engagement levels as you can deliver a consistent omnichannel experience by combining email, SMS, and web push notifications on a single platform.
You can create on-branded and shoppable emails by using its customizable templates & drag-and-drop builder. Using its real-time segmentation and other data, you can easily set up behavior-based automation to send personalized email and SMS messages to drive repeat sales and boost conversion rates.
It also allows you to create pop-ups and forms to build your email and contact number lists. Overall, Omnisend is an all-in-one email and SMS automation tool that every Shopify store owner should use.
Dive into our in-depth Omnisend review to know more about its features and capabilities that you can use to take your Shopify marketing efforts to the next level.
2. GemPages – Landing Page Building
When it comes to choosing the best landing page builder for Shopify stores, GemPages is my #1 recommendation. It is a versatile landing page tool that offers powerful features to build, grow, and optimize your Shopify store to reach the pinnacle of conversions.
It offers 70+ highly responsive templates that cater to all niches and page types. Also, your GemPages landing pages come with a mobile version which you can personalize even more to enrich the customer experience on mobile devices.
The main motive for creating landing pages is to drive high-quality traffic from ads and other marketing campaigns and convert them into customers. GemPages lets you accomplish this by building powerful sales funnels that capture the hottest leads possible via sign-up forms, thus crafting a fantastic digital experience. You should read our comprehensive GemPages review to learn more about its features & capabilities.
3. Growave – Loyalty & Referral Programs
Growave is an all-in-one Shopify marketing app that hosts power-packed features to escalate your revenue potential. It helps you increase repeat purchases by rewarding loyalty points, acquiring new customers via referral programs, reducing cart abandonment by sending wishlist emails, and boosting credibility via customer reviews.
The best part about Growave is that it is easy to set up and customize as per your business needs. Also, if you are already using other apps and want to migrate to Growave, you can easily import data from old apps in just two clicks.
In a nutshell, Growave is one of the must-have Shopify marketing apps to boost customer retention and generate more sales for your store. Want to know more about this app? Check out our in-depth Growave review.
4. UpPromote – Affiliate Marketing
UpPromote is an affiliate marketing app that enables you to create an engaging affiliate program for your Shopify store without any coding or other technical hassle. Using it, you can convert your customers into affiliate partners with their personal dashboards to track their earnings.
Once a partner registers for the affiliate program, they will instantly get their custom referral link and discount codes, which they can promote and earn a commission for every new customer they refer to your store. This way, you can build a huge network of affiliate partners and influencers who will promote your products without any upfront cost.
5. Loox – Customer Reviews & UGC
You can’t run a marketing campaign for your Shopify store without displaying social proofs on your site – if you do that you will hardly see any conversions. This is where you can use Loox to collect product reviews from customers in photos and videos, which you can easily display across your store pages.
Loox helps you collect reviews by automatically sending review request emails after every purchase and delivery. It also allows you to offer incentives to customers for adding photo and video reviews.
Another advantage of using this app is that you can use photo and video reviews as user-generated content for social media and marketing campaigns, which will certainly help you build trust and generate more sales and conversions.
Additionally, it also lets you set up a referral program and upsell products from the thank you page. You can read our detailed Loox review to know everything it has to offer.
6. AiTrillion – All-in-one Marketing
If you are looking for a marketing app to help you manage all the marketing activities from a single platform, AiTrillion might be the right pick for you. From email, SMS, and we-push notifications to customer loyalty, referral, and affiliate marketing, with AiTrillion you can run all from one dashboard.
Moreover, it provides you with tools like popup, form, and automation workflow builders that enable you to generate leads and put the store on auto-pilot to boost sales and conversions. It also comes with pre-designed templates for email, pop-ups, automation, etc., which you can customize per your needs and set them up within minutes.
Overall, AiTrillion is an all-in-one marketing app that can help you streamline marketing efforts for your Shopify store at a nominal budget without requiring any additional app.
7. Triple Whale – Performance Analytics
Running marketing without proper performance tracking is just a waste of resources – you need to keep track of every marketing channel and ad to analyze what works and what doesn’t to create effective marketing strategies for your store.
Triple Whale is one of the robust Shopify analytics apps that enables you to track almost every metric of your store and marketing campaigns. It even provides creative reporting that provides insights into how each creative performed across Facebook, Instagram, TikTok, and other marketing channels.
The best part about Triple Whale is its advanced attribution models that can help you accurately track customer journeys and predict the health of your Shopify store in terms of sales and revenue. So, if you want to avoid guessing and make data-backed decisions for your business, Triple Whale might be the best pick for you.
8. JustUno – Pop-ups & Gamification
In addition to running marketing campaigns across channels, you should also focus on on-site marketing to boost conversions and generate more sales. With JustUno, you can create pop-ups to convert unknown visitors into subscribers or paid customers, which you can leverage for remarketing campaigns.
JustUno is one of the best Shopify popup apps that enables you to create highly personalized pop-ups based on visitors’ behavior on your site, which results in higher conversion rates. It also allows you to create gamified pop-ups with different types of games including Spin-a-wheel, which helps you collect visitor data and boost engagement rate.
9. Octane.AI – Quizzes & Personalization
Do you want to offer personalized product recommendations to your customers? Quizzes are the best ways to know what exactly a customer is looking for and then show the best products they might want to buy. Octane.Ai is one of the best quiz apps for Shopify that enables you to create quizzes and provide recommendations based on the customers’ input.
It is a highly customizable app with various quiz templates for different types of products and purposes. Apart from product recommendation quizzes, you can also use this app to conduct surveys and educational conversations.
This app integrates seamlessly with Klaviyo, using which you can automatically send personalized emails to customers with quiz-recommended products to generate more sales and boost email conversion rates.
10. Reconvert – Upselling &Cross-selling
Most often, thank you pages are overlooked, and their potential is not utilized. Reconvert is one of the best Shopify upsell apps that sets a benchmark in this by letting you create beautiful thank-you pages that readily sell.
With its customizable drag-and-drop builder, you can insert different widgets that make your visitors convert into customers. The best part is that you can design trigger-based thank-you pages that target only specific customers to upsell your products.
Some of its popular widgets include a reordering button, product recommendations, a popup with a timer, post-purchase surveys, and much more. But, instead of taunting customers with popups, ReConvert uses a simple yet effective approach in optimizing thank you pages that easily convert.
11. Postscript – SMS Marketing
With five-star ratings and 1200+ reviews, Postscript is the best SMS marketing app for Shopify. It lets you build your subscriber list by creating and launching powerful SMS campaigns that skyrocket your sales and conversions.
Sending relevant messages to relevant people is the key to success, and you can unlock this using Postscript. With the help of Shopify store data, you can create hyper-targeted customer segments that genuinely maximize your return on investment.
Postscript helps in driving enormous traffic by sending automated personalized text messages based on customer behaviors. It allows you to set up SMS automation for welcome series, abandoned carts, shipping notifications, cross-selling, etc. You can also talk with your customers directly via 1:1 text message conversations.
12. Search Pie – SEO Optimization
Driving natural traffic is the best way to garner high sales and conversions, and this Search Pie will be my best go-to app for you. It is an all-in-one Shopify SEO app that provides powerful features to optimize your Shopify store for search engines like Google.
You can fix broken links, select headings, edit meta titles/descriptions, add ALT tags for images, and the list goes on. It also allows you to perform SEO audits for product pages, collection pages, homepages, and blog pages by offering the best keyword suggestions to improve your search rankings.
One standout feature that I love is that it supports multilingual SEO, allowing your store to rank in multiple languages. In addition, as changes to SEO get rolled out frequently, Search Pie constantly updates itself so you can optimize content by following Google’s best practices.
13. PushOwl – Web Push-notifications
The power of reaching directly at your customer’s fingertips is incredible, and push notifications are one way of establishing that. PushOwl is the top-rated Shopify marketing app that helps you convert your first-time visitors into loyal customers by sending push notifications on desktop and mobile.
With push notifications, you can send automated alerts for abandoned carts, exclusive offers, and retarget customers to boost your sales. You can also send targeted promotions to customers based on their location, purchase history, and behavior which paves the way for hyper-personalization.
Pushowl provides you with robust analytics data to understand your customer behavior by monitoring how they interact with your notifications and which links they prefer to click. This allows you to optimize your marketing strategy to boost traffic and conversion rates.
14. Google Channel
Isn’t it truly incredible that you get a chance to be discovered by millions of shoppers worldwide? Yes! Google channel does this for you as you can easily list your products for free and run ads that help you reach the right set of target customers for selling your products.
You can run smart paid campaigns that enable you to connect with your audience on YouTube, Gmail, Search, etc. To implement this, you need to sync your products, set a daily budget, and Google will optimize it by choosing the best time and place to display your products to the customers.
Remember that if you are using the Google channel to sell in the US, the free listings appear on the search results. But if you sell outside the US, the free listings will be available on Google’s shopping tab.
Wrapping Up
Marketing is always a crucial component of any type of business. It allows you to reach your potential customers and educate them about your products and offerings. You can create an effective marketing strategy to promote your business but to execute it, you need the best tools in your arsenal.
So, if you are a Shopify store owner or a marketer helping others grow their business, the listed Shopify marketing apps should help you with any marketing activity. These apps can help you create awareness about your online store and acquire new customers.
However, while picking up the apps for your store, remember that you don’t need all the apps mentioned above if you are just getting started. Instead, you should create a marketing strategy based on your budget and choose the apps you need to execute successfully.
Are you just starting your first Shopify store? Then, you may want to check our Shopify tutorial and the following hand-picked articles –
